In this episode of Just Make It Pretty, we’re joined by Casey O’Farrell of Boda Studios, a creative force in the world of cinematic brand storytelling. Casey shares how home builders and small business owners can harness the emotional power of video to connect with their audience, showcase their brand values, and stand out in a crowded market.

We dive into the why behind story-first content, the strategy behind scroll-stopping visuals, and what makes a video work. Whether you’re launching a new community or trying to tell your brand story in a more authentic way, this episode will change how you think about content creation.

🎥 In This Episode:
✔️ Why your brand story matters more than your specs
✔️ How to use video for emotion, connection, and trust
✔️ Tips for turning one great shoot into months of content
✔️ What builders and business owners get wrong about social video
✔️ How to collaborate with a videographer for lasting impact

👤 Guest: Casey O’Farrell – Founder, Boda Studios
Follow Casey & Boda Studios for more cinematic inspiration:
📸 Instagram: @boda.studios | @caseybrough
📘 Facebook: Boda Studios | Casey Brough
▶️ YouTube: @BodaStudios

In this inspiring and raw episode, I sit down with Cory Charles, transformational speaker, sales trainer, and founder of The Super Hero Mindset, to talk about the pressure of doing it all, building a brand with purpose, and why mental grit and collaboration matter more than ever.

Whether you’re a leader, entrepreneur, or someone juggling a thousand roles—you’re not alone. Cory brings the energy, insight, and real talk on everything from burnout and authenticity to how to actually delegate while keeping your voice intact.

Follow Cory: https://www.linkedin.com/in/cory-charles/

Listen To The TEDx Talk: https://youtu.be/dmvFzL4UVsA?si=NxI28fk63WK1q1lg

Artificial intelligence has taken over the conversation in marketing, and for good reason. But if you’ve ever felt unsure where to start (or slightly overwhelmed by the pace of it all), you’re not alone.

In this episode, Sarah Haynes and Shari Morton break down the evolution, stigma, and real-world application of AI for marketers, especially those in the homebuilding space. We’re talking about how AI works, how to actually use it (without losing your authenticity), and what this all means for the future of your role and team.

From overcoming the bias that AI is “cheating” to practical tips on integrating tools into your workflow, this one is equal parts strategy and mindset shift.

Whether you're brand new to AI or looking to deepen your understanding, this episode offers clarity, confidence, and a few punchy analogies to take with you. 🧠⚡️

🔑 In This Episode:

• A quick history of AI and why it mirrors past revolutions in tech

• What marketers really need to know about how AI works (no PhD required)

• Why some people still think AI is “cheating” and how to shift that mindset

• How to use AI without losing your voice, vision, or value

• Tips for trying AI confidently—even if you’ve been skeptical

• What’s next for marketers who want to stay ahead of the curve

AI isn’t here to replace marketers, it’s here to amplify them. In this episode, Sarah Haynes walks through practical ways marketers can start using AI as their second brain, freeing up time, boosting creativity, and getting better results. From writing better prompts to training your AI assistant to sound like you (yes, really), this episode is packed with real examples, smart strategy, and honest thoughts about where AI is taking us next.

Whether you’re overwhelmed by content planning or just tired of writing one more subject line, this one’s for you.

In This Episode:
• Why AI isn’t magic—it’s strategy
• The best ways to use AI for marketing (without getting generic junk)
• How to get AI to sound like you
• Tips to build workflows that actually save time
• Ethical use, bias, and what not to rely on AI for
• Why marketers need to treat AI like a creative partner

Get the FREE Downloadable

https://makeitprettypodcast.com/free-resources/

Join Sarah and special guest Anna from Integress as theybust common SEO myths and misconceptions. From the importance of ongoing SEO efforts to why ranking #1 isn’t always the goal, this episode is packed with actionable insights to help your business grow.

In This Episode:

• Why “If you build it, they will come” isn’t true.
• The myth of “one-and-done” SEO.
• Why relevance matters more than ranking first.
• The difference between paid ads and organic SEO.

In this episode, we tackle the common misunderstanding ofmarketing roles and why no single person can realistically handle it all. From graphic design to SEO, we’ll break down the key skills needed for a fully functional marketing team, explore solutions for small budgets, and share actionable tips for leaders to build better structures.

In This Episode:

• Why marketing job descriptions are often unrealistic.
• The breakdown of key roles and their specialized skills.
• How to identify gaps in your team and fill them effectively.
• Practical solutions for small teams, including outsourcingand prioritization.

In this episode, Shari Morton and Sarah Haynes dive into the world of analytics to uncover the metrics that drive real business results. Many businesses struggle with understanding metrics like CTR, CPC, and conversion rates—yet these numbers are vital in shaping strategies, connecting sales and marketing efforts, and ultimately impacting the bottom line. Join us as we break down the analytics you should know, define metrics in a way that resonates with both sales and marketing teams, and share insights on using data to tell stories that inspire and unite teams.

Key Topics Covered:

• Understanding Key Metrics: CTR, CPC, Conversions, and why they matter.
• Defining Metrics for Sales vs. Marketing: Why shared definitions build alignment.
• Campaign Performance Tracking: How to gauge success through analytics.
• Connecting Data to Business Decisions: Practical tips for using analytics to inform strategy.
• Aligning Sales & Marketing Goals: Building synergy and celebrating wins across teams.
• Tips for Effective Performance Tracking: Tools and techniques to monitor success.

Tune in to learn how to decode these numbers and bring your team together around data-driven stories that drive real results!

In this episode, we discuss why branding is the backbone ofany successful marketing strategy, the common pitfalls of brand building, andactionable ways to create a brand that resonates. Learn how to incorporatebranding into your day-to-day marketing for lasting impact.

In This Episode:

• Why branding matters for marketing success
• Common challenges businesses face with branding
• Strategies for consistent and effective branding
• How to create emotional connections with customers
• Tips on monitoring and evolving your brand as needed

Key Takeaways:

• Branding is the long game in marketing; it requires time, consistency, and strategic thinking.
• Authentic branding creates emotional connections, leading to trust and loyalty.
• Continuously assess and adjust your brand to stay aligned with customer expectations and business growth.