Episode 4: What Metrics Matter: A Crash Course in Analytics (Featuring Shari Morton)
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Episode 4: What Metrics Matter: A Crash Course in Analytics (Featuring Shari Morton)
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About this listen
In this episode, Shari Morton and Sarah Haynes dive into the world of analytics to uncover the metrics that drive real business results. Many businesses struggle with understanding metrics like CTR, CPC, and conversion rates—yet these numbers are vital in shaping strategies, connecting sales and marketing efforts, and ultimately impacting the bottom line. Join us as we break down the analytics you should know, define metrics in a way that resonates with both sales and marketing teams, and share insights on using data to tell stories that inspire and unite teams.
Key Topics Covered:
- Understanding Key Metrics: CTR, CPC, Conversions, and why they matter.
- Defining Metrics for Sales vs. Marketing: Why shared definitions build alignment.
- Campaign Performance Tracking: How to gauge success through analytics.
- Connecting Data to Business Decisions: Practical tips for using analytics to inform strategy.
- Aligning Sales & Marketing Goals: Building synergy and celebrating wins across teams.
- Tips for Effective Performance Tracking: Tools and techniques to monitor success.
Tune in to learn how to decode these numbers and bring your team together around data-driven stories that drive real results!
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