Artificial intelligence has taken over the conversation in marketing, and for good reason. But if you’ve ever felt unsure where to start (or slightly overwhelmed by the pace of it all), you’re not alone.

In this episode, Sarah Haynes and Shari Morton break down the evolution, stigma, and real-world application of AI for marketers, especially those in the homebuilding space. We’re talking about how AI works, how to actually use it (without losing your authenticity), and what this all means for the future of your role and team.

From overcoming the bias that AI is “cheating” to practical tips on integrating tools into your workflow, this one is equal parts strategy and mindset shift.

Whether you're brand new to AI or looking to deepen your understanding, this episode offers clarity, confidence, and a few punchy analogies to take with you. 🧠⚡️

🔑 In This Episode:

• A quick history of AI and why it mirrors past revolutions in tech

• What marketers really need to know about how AI works (no PhD required)

• Why some people still think AI is “cheating” and how to shift that mindset

• How to use AI without losing your voice, vision, or value

• Tips for trying AI confidently—even if you’ve been skeptical

• What’s next for marketers who want to stay ahead of the curve