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Just Make It Pretty

Just Make It Pretty

By: Sarah Haynes
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About this listen

The slightly unhinged marketing podcast for homebuilders and beyond! It’s bold. It’s unfiltered. And if you’re in marketing, sales, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way. 💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works.Sarah Haynes Economics Marketing Marketing & Sales
Episodes
  • Episode 29: How Self-Worth Shapes Performance with Brook Jennings
    Nov 5 2025

    What if your biggest professional breakthrough doesn’t comefrom learning a new strategy, but from remembering your own self-worth?

    In this episode of Just Make It Pretty, Sarah Haynes sits down with Brook Jennings, founder of Elevate, Actually, for a powerful conversation about the connection between confidence, mindset, and leadership.

    Brook shares why performance isn’t about perfection, it’sabout presence. Together, they unpack what it means to lead and sell from authenticity, how to balance confidence with vulnerability, and why self-worth is the foundation for every kind of success.

    💡 In this episode:
    ✨The hidden link between confidence and emotional regulation
    ✨How self-worth impacts the way we lead, sell, and show up for others
    ✨Why authenticity and structure aren’t opposites — they’re partners
    ✨Practical ways to shift from pressure to presence in leadership
    ✨How to move from performing to becoming

    This episode is a must-listen for anyone who’s ever tiedtheir value to their results, and is ready to redefine what success really means.

    Connect with Brook
    Linkedin: https://www.linkedin.com/in/brookljennings/
    Website: https://elevateactually.com/
    Facebook: https://www.facebook.com/brook.jennings20

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    54 mins
  • Episode 28: Authenticity in Sales & Marketing with Beth Byrd
    Oct 29 2025

    What does it really mean to be authentic in leadership, marketing, and sales?

    In this episode of Just Make It Pretty, Sarah Haynes sits down with Beth Byrd, VP of Sales at Anewgo, for a conversation about what happens when we stop performing and start connecting.

    From building trust with your team to showing the “messy middle” in your marketing, Beth shares a refreshing perspective on how authenticity drives stronger relationships, better communication, and more meaningful results.

    Together, they explore:
    ✨ Why “balance” in leadership isn’t a perfect line—it’s a seesaw.
    ✨ How AI is actually rewarding authenticity and real intent.
    ✨ The power of listening (“planned, not canned”) in communication.
    ✨ Why humility and honesty make stronger teams.
    ✨ How builders can create deeper emotional connections with buyers by showing the people behind the process.

    This episode is full of heart, wisdom, and practical takeaways for anyone who wants to lead—and live—with more authenticity.

    Connect with Beth:

    https://www.linkedin.com/in/elizabethwbyrd/

    https://www.instagram.com/bethwbyrd/


    Anewgo:

    https://anewgo.com/

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    40 mins
  • Episode 27: Do Builders Really Care About Their Buyers? with Brett Steele
    Oct 22 2025

    Do builders really care about their buyers?

    In this episode, Sarah Haynes sits down with Brett Steele, VP of Homebuilder Partnerships at Foundations, to ask the hard questions about how builders treat their buyers—and what it takes to turn transactional experiences into lifelong relationships.

    Together, they explore why so many buyers feel disconnected from their builder, how internal silos create broken communication, and what the best builders are doing differently to build trust that lasts long after closing day.

    In this conversation, you’ll learn:
    ✨ Why buyers often feel unseen (and what that costs builders)
    ✨ The biggest gaps in today’s buyer journey—and how to fix them
    ✨ How digital tools can transform communication and transparency
    ✨ What it looks like when builders move from transaction to partnership
    ✨ How to create loyal homeowners who become brand advocates

    This episode is a must-listen for anyone in sales, marketing, or leadership who’s ready to rethink what it truly means to “care” about your buyers—and why empathy might just be your best business strategy.


    Connect with Brette Steele:
    📧 brett@buildwithfoundation.com
    🔗 LinkedIn
    🌐 buildwithfoundation.com

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    30 mins
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