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Just Make It Pretty

Just Make It Pretty

By: Sarah Haynes
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About this listen

The slightly unhinged marketing podcast for homebuilders and beyond! It’s bold. It’s unfiltered. And if you’re in marketing, sales, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way. 💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works.Sarah Haynes Economics Marketing Marketing & Sales
Episodes
  • Episode 10: The Power of Visual Storytelling with Casey O’Farrell
    Jun 25 2025

    In this episode of Just Make It Pretty, we’re joined by Casey O’Farrell of Boda Studios, a creative force in the world of cinematic brand storytelling. Casey shares how home builders and small business owners can harness the emotional power of video to connect with their audience, showcase their brand values, and stand out in a crowded market.

    We dive into the why behind story-first content, the strategy behind scroll-stopping visuals, and what makes a video work. Whether you’re launching a new community or trying to tell your brand story in a more authentic way, this episode will change how you think about content creation.


    🎥 In This Episode:
    ✔️ Why your brand story matters more than your specs
    ✔️ How to use video for emotion, connection, and trust
    ✔️ Tips for turning one great shoot into months of content
    ✔️ What builders and business owners get wrong about social video
    ✔️ How to collaborate with a videographer for lasting impact


    👤 Guest: Casey O’Farrell – Founder, Boda Studios
    Follow Casey & Boda Studios for more cinematic inspiration:
    📸 Instagram: @boda.studios | @caseybrough
    📘 Facebook: Boda Studios | Casey Brough
    ▶️ YouTube: @BodaStudios

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    48 mins
  • Episode 9: You Don’t Have To Do It All - Mental Grit, Delegation, and Owning Your Super Powers
    Jun 18 2025

    In this inspiring and raw episode, I sit down with Cory Charles, transformational speaker, sales trainer, and founder of The Super Hero Mindset, to talk about the pressure of doing it all, building a brand with purpose, and why mental grit and collaboration matter more than ever.

    Whether you’re a leader, entrepreneur, or someone juggling a thousand roles—you’re not alone. Cory brings the energy, insight, and real talk on everything from burnout and authenticity to how to actually delegate while keeping your voice intact.


    Follow Cory: https://www.linkedin.com/in/cory-charles/

    Listen To The TEDx Talk: https://youtu.be/dmvFzL4UVsA?si=NxI28fk63WK1q1lg

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    44 mins
  • Episode 8: The Social & Economical Impact of Ai
    Jun 11 2025

    Artificial intelligence has taken over the conversation in marketing, and for good reason. But if you’ve ever felt unsure where to start (or slightly overwhelmed by the pace of it all), you’re not alone.

    In this episode, Sarah Haynes and Shari Morton break down the evolution, stigma, and real-world application of AI for marketers, especially those in the homebuilding space. We’re talking about how AI works, how to actually use it (without losing your authenticity), and what this all means for the future of your role and team.

    From overcoming the bias that AI is “cheating” to practical tips on integrating tools into your workflow, this one is equal parts strategy and mindset shift.

    Whether you're brand new to AI or looking to deepen your understanding, this episode offers clarity, confidence, and a few punchy analogies to take with you. 🧠⚡️

    🔑 In This Episode:

    • A quick history of AI and why it mirrors past revolutions in tech

    • What marketers really need to know about how AI works (no PhD required)

    • Why some people still think AI is “cheating” and how to shift that mindset

    • How to use AI without losing your voice, vision, or value

    • Tips for trying AI confidently—even if you’ve been skeptical

    • What’s next for marketers who want to stay ahead of the curve


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    54 mins

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