What if your personal brand is actually your strongest sales strategy?

In this episode of Just Make It Pretty, Sarah sits down with Amanda Sheehan, Director of Sales at Bloomfield Homes and creator of the Homegirl Huddle newsletter, to talk about why visibility, authenticity, and consistency matter more than ever for sales professionals.

Amanda shares her honest journey from resisting marketing to embracing it and how showing up imperfectly online helped her build trust, confidence, and real connection. Together, Sarah and Amanda unpack what personal branding actually means for salespeople and how thinking like a marketer can open doors without feeling self-promotional.

This conversation is especially relevant for sales leaders, marketers, and anyone in a traditional industry who knows they should be visible but isn’t sure where to start.

In this episode, we cover:

• Why so many salespeople resist personal branding (and what changes that mindset)

• How to show up online without feeling awkward or “salesy”

• The difference between marketing yourself and building genuine connection

• Common misconceptions about personal branding in sales

• How visibility can shift confidence, leadership presence, and team culture

• What leaders should consider when encouraging their teams to build a voice online

• One small, practical step you can take today to start building your brand

Connect with Amanda:

• Homegirl Huddle newsletter: https://www.linkedin.com/newsletters/home-girl-huddle-7292945602244435968/

• LinkedIn: https://www.linkedin.com/in/amanda-sheehan-tague/