• How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

  • Apr 29 2024
  • Length: 32 mins
  • Podcast
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How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

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  • Summary

  • Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.

    Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.

    Hit PLAY to hear:

    • How TA-DAAN leveraged content as a foundation for eCommerce
    • The role of community engagement and feedback
    • What the TA-DAAN team looks like today
    • Why they decided to go the crowdfunding route
    • Key marketing methods utilized by TA-DAAN

    Key timestamps to dive straight in:

    [04:12] Evolution from showcasing to facilitating commerce for artisans.

    [08:56] Strong alignment and connection in founding team.

    [09:55] Business grew from 4 to 17 people.

    [14:40] Testing operational activities before crowdfunding decision.

    [18:38] Pop-ups engage with people, build brand.

    [20:19] Listen to Costanza’s Top Tips!

    Full episode notes here: https://ecmp.info/488

    Contact SHOPLINE >>> https://ecmp.info/shopline

    Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor

    Checkout the Upflip Podcast https://ecmp.info/upflip



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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