Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.

In this episode, Jeremy shares his proven 4-bucket framework for building and scaling subscription businesses — from attracting the right customers to keeping them engaged and loyal — so you can turn one-time buyers into long-term brand advocates.

Hit PLAY to hear:

• 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business.
• 🚀 Why retention is the real growth driver (and how to stop churn before it starts).
• 🏃 How “magical firsts” can keep new customers hooked from day one.
• 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand.
• 🤖 How AI personalizes the user experience — and why it matters for engagement.
• 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers.

Key timestamps to dive straight in:

[03:05] Building Long-Term Customer Relationships

[06:42] "Start with the Customer"

[12:44] Expanding Fitness Innovations to All

[16:26] Effective Audience Acquisition Strategies

[17:55] "Delivering Value in First Impressions"

[23:27] Listen to Jeremy’s Top Tips!

Full episode notes here: https://ecmp.info/563

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode!

Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on!

Hit PLAY to hear:

• 💬 What conversational commerce really means (and why it’s a game-changer for DTC brands)
• 📲 How WhatsApp can take customers from “Hi” to “Buy” in under 2 minutes
• 🚀 Why now is the perfect time to get on WhatsApp before BFCM
• 🔑 The 30–40 day “warm-up” strategy that turns customers into eager buyers
• 📊 Real-life results (including how one brand made £1M in a single day!)
• 🛠️ Abhishek’s top tips for setting up WhatsApp marketing quickly & effectively

Key timestamps to dive straight in:

[03:14] GoKwik: Empowering DTC Against Marketplaces

[08:32] India's First E-Wallet Pioneer

[12:06] Conversational Commerce Boosts Quick Sales

[14:23] WhatsApp-Integrated Shopify Checkout Process

[18:20] WhatsApp: Essential for DTC Brands

[23:06] WhatsApp's Innovation and Growth

[24:53] Streamlining WhatsApp Marketing Setup

[28:48] Listen to Abhishek’s Top Tips!

[32:09] Get 25% off GoKwik’s annual subscription with the code MASTERCLASS https://www.gokwik.co/

Episode sponsored by GoKwik. Use the code MASTERCLASS to get 25% off their annual subscription. https://www.gokwik.co/

Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usually paid off!

WWYD is a brand new format for the show - where we ask some of our favourite and most knowledgable eCommerce friends... "What would you do?".

In this new WWYD? episode, Ian shares his roadmap for scaling fast—bootstrapped growth, nonstop testing, lean operations, and breaking the beliefs that hold brands back.

Hit PLAY to hear:

• 🚀 Ian’s playbook for driving hockey stick growth in a $10–25M ecommerce brand
• 🧪 Why constant testing across the funnel is the real growth engine
• 💸 How cutting overheads frees up cash to fuel marketing and product
• 🧠 The limiting beliefs holding back ecommerce businesses (and how to break them)
• 🤝 How to balance agency support with in-house agility for faster results

Key timestamps to dive straight in:

[05:52] "Pragmatic Growth in SaaS Marketing"

[07:52] Always Be Testing and Optimizing

[12:08] Reevaluate Post-Retheme Testing Practices

[13:03] Overcoming Imposter Syndrome in Testing

[18:08] Dynamic Testing: Leadership's Role

[19:19] Listen to Ian’s Top Tips!

Full episode notes here: https://ecmp.info/561