Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.

Hit PLAY to hear:

• Why most people are still buying glasses the old-fashioned way 👓
• How Fashion Eyewear turned pre-loved stock into a retention machine 🔁
• The Shopify app powering their buyback and recommerce program 🛍️
• Smart ways to guide customers through a complex checkout flow 📦
• What really moves the needle on customer lifetime value 📈
• Why having just one pair of glasses is officially outdated 😎

Key timestamps to dive straight in:

[05:32] "Prescription Glasses: An Untapped Market"

[09:42] Eyewear Buyback with TernEco App

[11:42] Innovative Glasses Buyback Program

[15:32] Eyewear Buyback Boosts Customer Retention

[17:32] Listen to Steven’s Top Tips!

Full episode notes here: https://ecmp.info/552

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app.

Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in HVAC alone!

We've lots to learn from Parts Town's Paul Hancox, including how they've been leveraging AI chatbots to improve customer experience, sales, and the team's efficiency.

Hit PLAY to hear:

• Why treating your website like a product could unlock massive growth
• The one change that boosted Parts Town’s chat agent efficiency by 60%+ ⚡
• How Paul’s team ships 400,000+ orders per quarter — and what powers it
• The secret link between site speed and conversion most brands ignore 🧠
• What it’s really like to manage eCommerce for a $2.5B B2B giant
• The smart way to use AI chatbots without losing the human touch 🤖❤️

Key timestamps to dive straight in:

[05:35] "Journey from East to West Coast"

[07:11] Career Journey: Home Depot to Lennar

[10:14] eCommerce Product Manager Focus Areas

[15:12] Website's Chat Functionality Needs Improvement

[16:18] Enhancing Order Inquiries with AI

[21:13] Managing Complex Serial Number Data

[23:58] Curated Personalization and Experience

[25:26] Listen to Paul’s Top Tips!

Full episode notes here: https://ecmp.info/551

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.

Hit PLAY to hear:

• How one viral video turned a year of no sales into $30K in 3 weeks 📈
• The bold preorder strategy that helped Dapper Boi scale without outside funding
• Why “fun and scrappy” content beats polished ads every time 🎬
• What it’s really like to build a fashion brand with your partner ❤️
• The question that made them sell their house instead of giving up 🏡
• How they're expanding globally — and running lean with just 2 full-timers 🌍

Key timestamps to dive straight in:

[05:19] Starting Fashion Line Without Experience

[07:24] Entrepreneur's Fashion Journey

[12:43] Dapper Boy: Our Entrepreneurial Journey

[14:24] Innovative Marketing Boosts Shirt Sales

[17:31] "Why Dapper Boy Must Persist"

[20:56] Optimizing Intro Pricing Strategy

[23:41] Exclusive Membership Tiers

[24:48] Listen to Vicky’s Top Tips!

Full episode notes here: https://ecmp.info/550

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor