Want to track 50% more of your website visitors? Learn how to overcome cookie consent banners and ad blockers to track more visitors. Discover strategies to ask for consent only when necessary and avoid fines. Plus, find out how server-side tracking, local file hosting, and file domain proxying can outsmart ad blockers. Don't miss our latest episode of Growth Detectives for expert insights and practical solutions!

In this episode of Growth Detectives, Chris Planeta tackles the topic of page speed measurement and uncovers several common misconceptions and pitfalls.

He highlights the importance of considering user motivation and perception when evaluating page speed and emphasizes the limitations of single-snapshot and browser-based measurement methods.

Instead, he advocates for a more comprehensive approach that utilizes web analytics tools and real user data to gain a holistic understanding of page speed performance across different devices, locations, and user groups.

In this episode, Chris Planeta talks about simple web analytics tools and who they are for.

Simple web analytics tools are tools that track basic website information like number of visitors, bounce rate, top pages, traffic sources, and sometimes goals or events. They usually display data on one page and offer few options for segmenting or filtering traffic. Simple web analytics tools do not use cookies to track visitors, which is advantageous in terms of privacy but can also affect the accuracy of tracking.

This is the 2nd and final part of the conversation about ways of improving the quality of data tracked by web analytics tools. The methods that I discuss are:

1. Knowing what data you are looking at - whether it is unsampled, sampled or AI generated (i.e. behavioural modelling in Google Analytics)
2. Turning off consent / no-cookies mode
3. Cross-tracking
4. Tracking clicks with the middle mouse button
5. Not tracking pageviews of pages that are not viewed
6. Not tracking page scrolls in the first 3 seconds after page load
7. Not tracking form submissions in the first 2 seconds after page load
8. identifying and preventing multi-tracking of single time actions:
- page views after refreshes
- multi-clicks
9. Not tracking internal traffic (here I mention my WordPress plugin for marketers - WP Full Picture)
10. Not tracking payment gateways

In the 6th episode of Growth Detectives I talk about ways of improving the quality of data tracked by web analytics tools. This episode will be divided into 2 parts. In this one I talk about:

1.the importance of correct analytics setup

2. the default form tracking in Google Analytics

3. server-side tracking

4. how incentivizing people to log in impacts session tracking

5. renaming and proxying the tracking scripts

6. using UTMs

7. and fixing miss-labelling android traffic as "direct traffic"

In this episode of Growth Detectives, I discuss conversion attribution and why I don't recommend using it.

I explain that the data used for attribution modelling is often incomplete, and that different attribution models can provide conflicting results.

Instead, I propose tracking user actions on the website and assigning points to each action. Next, you should create custom reports to see how many points each traffic source has generated. This approach allows you to identify which traffic sources are generating valuable leads without attributing conversions to specific sources.

In this episode of the Growth Detectives show, the host shares how to create a web analytics reports dashboard - a dashboard that will let you see how your business or your website is doing and how it will be doing in the near future.

The first step is to analyze the quality of traffic sources and determine the number of active users from each source. This information can be compared to the cost of acquisition to improve future strategies.

Additionally, the dashboard should include data on each step of the customer journey, such as product interest, cart additions, and purchases.

By understanding conversion rates and drop-off points, businesses can plan for future performance and identify areas for improvement.

In this episode of the Growth Detectives show, host Chris Planeta discusses ways to determine what is missing on your website.

The first method is to simply ask people for feedback through calls, emails, or live chats.

Another method is to analyze what users search for on your site and identify any zero results.

Additionally, checking the filters used on product category pages can reveal combinations that yield no results.

Lastly, Chris introduces the concept of a fail option or a fail path, where users are given the opportunity to provide feedback or express any issues they encounter during their conversion paths.