• Conversion attribution doesn't work. Use this instead. | Ep. 5

  • Jan 16 2024
  • Length: 6 mins
  • Podcast

Conversion attribution doesn't work. Use this instead. | Ep. 5

Listen for free

View show details

  • Summary

  • In this episode of Growth Detectives, I discuss conversion attribution and why I don't recommend using it.

    I explain that the data used for attribution modelling is often incomplete, and that different attribution models can provide conflicting results.

    Instead, I propose tracking user actions on the website and assigning points to each action. Next, you should create custom reports to see how many points each traffic source has generated. This approach allows you to identify which traffic sources are generating valuable leads without attributing conversions to specific sources.
    Show More Show Less
Show More Show Less
activate_mytile_page_redirect_t1

What listeners say about Conversion attribution doesn't work. Use this instead. | Ep. 5

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.