Conversion attribution doesn't work. Use this instead. | Ep. 5
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Conversion attribution doesn't work. Use this instead. | Ep. 5
-
Narrated by:
-
By:
About this listen
In this episode of Growth Detectives, I discuss conversion attribution and why I don't recommend using it.
I explain that the data used for attribution modelling is often incomplete, and that different attribution models can provide conflicting results.
Instead, I propose tracking user actions on the website and assigning points to each action. Next, you should create custom reports to see how many points each traffic source has generated. This approach allows you to identify which traffic sources are generating valuable leads without attributing conversions to specific sources.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.