17 ways to improve the quality of data tracked by web analytics tools - Part 1 | Ep. 6
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17 ways to improve the quality of data tracked by web analytics tools - Part 1 | Ep. 6
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About this listen
In the 6th episode of Growth Detectives I talk about ways of improving the quality of data tracked by web analytics tools. This episode will be divided into 2 parts. In this one I talk about:
1.the importance of correct analytics setup
2. the default form tracking in Google Analytics
3. server-side tracking
4. how incentivizing people to log in impacts session tracking
5. renaming and proxying the tracking scripts
6. using UTMs
7. and fixing miss-labelling android traffic as "direct traffic"
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