• 17 ways to improve the quality of data tracked by web analytics tools - Part 1 | Ep. 6

  • Jan 17 2024
  • Length: 10 mins
  • Podcast

17 ways to improve the quality of data tracked by web analytics tools - Part 1 | Ep. 6

  • Summary

  • In the 6th episode of Growth Detectives I talk about ways of improving the quality of data tracked by web analytics tools. This episode will be divided into 2 parts. In this one I talk about:

    1.the importance of correct analytics setup

    2. the default form tracking in Google Analytics

    3. server-side tracking

    4. how incentivizing people to log in impacts session tracking

    5. renaming and proxying the tracking scripts

    6. using UTMs

    7. and fixing miss-labelling android traffic as "direct traffic"

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