• 17 ways to improve the quality of data tracked by web analytics tools - Part 2 | Ep. 7

  • Jan 19 2024
  • Length: 9 mins
  • Podcast

17 ways to improve the quality of data tracked by web analytics tools - Part 2 | Ep. 7

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  • Summary

  • This is the 2nd and final part of the conversation about ways of improving the quality of data tracked by web analytics tools. The methods that I discuss are:

    1. Knowing what data you are looking at - whether it is unsampled, sampled or AI generated (i.e. behavioural modelling in Google Analytics)
    2. Turning off consent / no-cookies mode
    3. Cross-tracking
    4. Tracking clicks with the middle mouse button
    5. Not tracking pageviews of pages that are not viewed
    6. Not tracking page scrolls in the first 3 seconds after page load
    7. Not tracking form submissions in the first 2 seconds after page load
    8. identifying and preventing multi-tracking of single time actions:
    - page views after refreshes
    - multi-clicks
    9. Not tracking internal traffic (here I mention my WordPress plugin for marketers - WP Full Picture)
    10. Not tracking payment gateways
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