How to make a great web analytics reports dashboard | Ep. 4
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How to make a great web analytics reports dashboard | Ep. 4
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About this listen
In this episode of the Growth Detectives show, the host shares how to create a web analytics reports dashboard - a dashboard that will let you see how your business or your website is doing and how it will be doing in the near future.
The first step is to analyze the quality of traffic sources and determine the number of active users from each source. This information can be compared to the cost of acquisition to improve future strategies.
Additionally, the dashboard should include data on each step of the customer journey, such as product interest, cart additions, and purchases.
By understanding conversion rates and drop-off points, businesses can plan for future performance and identify areas for improvement.
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