DESCRIPTION:

The podcast continues the discussion on responsible franchising, emphasizing the importance of handpicking franchisees with the right skills. They note that while this is a crucial aspect of responsible franchising, it is often overlooked in favor of reducing costs or seizing sales opportunities. They argue that skills are less important than behaviors, as the latter can determine a franchisee's success with a brand. They caution that not everyone is suited for franchising, and it is the responsibility of the franchisor to discern who is likely to succeed. They criticize the common practice of franchisors selling franchises merely to collect a fee, arguing that this is not responsible franchising. Harper and Haller advocate for the use of personality profiles to match prospective franchisees with brands, a tool they claim is underutilized. They argue that this is the first step towards success for a franchisee and without it, responsible franchising cannot exist. They also suggest that personality profiles can help franchisors tailor their training to individual franchisees, as everyone learns differently. They conclude by urging prospective franchisees to insist on this practice and to compare their talents with those of the most successful franchisees. However, they note that a matching profile does not guarantee success, as other factors like money, location, and demographics also play a role. They stress that responsible franchising begins with knowing the complete story about a franchise candidate.

- With Aaron Harper, Matthew Haller.

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