DESCRIPTION:

John Hayes, host of the Franchise Hot Seat Podcast, interviews Jack Monson, Chief

Growth Officer at Thunder Lee Marketing and host of the Social Geek podcast. They

delve into Monson's marketing and client acquisition roles, his franchising journey,

and the significance of fostering enduring relationships in the franchise sector. The

discussion encompasses effective marketing tactics, the use of social media

platforms like LinkedIn, and the importance of content creation for franchise growth.

Monson provides insights into the difficulties of generating and nurturing franchise

leads, and the necessity of maintaining consistency in digital marketing initiatives.

He later underscores the value of training franchise sales teams, acknowledging the

contributions of the Titus Center. The episode concludes with conversations about

the Social Geek podcast and the importance of tenacity in content creation.

- With Jack Monson.

TIMESTAMPS:

00:00 Intro

00:22 What does a CGO do?

01:07 Why relationships matter in franchising?

03:03 How did you discover franchising?

08:30 How has franchise marketing evolved?

12:02 Attracting next-gen franchisees how?

17:18 Best social media for franchising?

22:35 Most inspiring franchise success story?

26:14 Biggest franchise sales challenges?

40:46 LinkedIn lead generation tips?

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:

John Hayes, host of Franchise Hot Seat, engages in a detailed discussion with Alaina

B. Karsten from McDonald Hopkins, a professional with significant experience in

advising franchisors and franchisees and handling litigation. The conversation

revolves around the intricacies and potential risks associated with franchising,

underlining the necessity of carefully examining franchise agreements and fully

comprehending the long-term commitments and responsibilities they entail. Alaina

underscores the importance of franchisees performing due diligence, seeking legal

counsel, and fully understanding their contracts, particularly in relation to

termination, renewal, and the use of advertising funds. She provides insights into

frequent legal issues such as curable and non-curable defaults, franchisor price

control, and the rights of franchisees in the event of disputes. The discussion also

covers the challenges and possible advantages of franchise investment, highlighting

the benefits of economies of scale and the significance of comprehensive franchisor

support and training.

- With Alaina B. Karsten.

TIMESTAMPS:

00:00 Intro

00:22 Franchising realities vs expectations?

03:07 Does franchising offer advantages?

04:26 Biggest franchising risks/costs?

07:12 Key franchise agreement clauses?

12:14 Curable vs non-curable defaults?

17:00 Franchisee due diligence checklist?

21:04 Trademark requirements for franchisors?

23:28 Resolving franchise disputes how?

33:45 Advertising fund obligations fair?

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:

John Hayes, host of Franchise Hot Seat, interviews former TV news reporter John

Brice, who transitioned into a successful franchisee and is now preparing to become

a franchisor. Brice's introduction to franchising came through a family friend who

owned a McDonald's franchise. This sparked his interest and led him to owning eight

McDonald's restaurants. He later became an area developer for Firehouse Subs and

the largest U.S. franchisee of Pro Shred Security. Brice discusses the challenges and

rewards of franchise ownership, including financial risks and the necessity of

comprehensive training programs. He is currently preparing to become a franchisor

with his wife's business, Ana's Killer Empanadas, with plans to expand the gourmet

empanada chain. Brice stresses the importance of adhering to established systems

and maintaining a hands-on approach in the business. He also shares his

involvement with the Titus Center for Franchising, highlighting the value of shared

knowledge and the promising prospects for students interested in the franchising

industry.

- With John Brice.

TIMESTAMPS:

00:00: Intro

00:17 How did John discover franchising?

01:38 McDonald's franchise lessons learned?

03:49 Managing multiple franchises how?

05:54 Biggest franchise ownership challenges?

08:05 Best advice for new franchisees?

20:32 Most inspiring franchise success stories?

25:19 Ideal franchisee traits?

27:30 Why empanadas for franchising?

30:28 Expansion plans for Killer Empanadas?

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast