We are delighted to welcome Lourdes Berlanga as our guest for this week’s episode of The Fearless Dentistry Podcast. Lourdes is the Director of Practice Development and the Treatment Coordinator for an orthodontic practice in Los Angeles, California.

Although Lourdes could not pursue her lifelong dream of becoming a doctor, she ultimately found her purpose in dental care, starting with the basics in the field and gradually advancing to administrative roles. She later acquired graphic design, marketing, and communication skills to help her reach a broader audience when promoting dental practices.

Lourdes joins us today to discuss her responsibilities as Director of Practice Development and Treatment Coordinator, as both roles are essential for the growth and maintenance of the practice and pivotal for shaping the overall patient experience.

Join us as Lourdes shares valuable insights on growing a dental practice from her years of hands-on experience.

Show Highlights:

• The marketing component that Lourdes finds most effective for attracting the right kind of patients to a dental practice.
• How Lourdes incorporated music into a successful marketing strategy she used to reach out to workers in Northern California
• Why a treatment coordinator is an integral part of a dental practice
• Why doctors and dentists must listen to their staff first
• How many patients become emotional when validated and feel understood
• Why effective communication is crucial when marketing dental practices
• The importance of using appropriate language and tailoring marketing communication to the listener
• How clear communication, consistent messaging, simple language, and repetition help to build patients’ trust in a practice
• Why dentists need to treat their staff respectfully and regard them as integral parts of the team
• Why a human connection is invaluable in the dental field

Links and Resources

Lourdes Berlanga on LinkedIn