Episode Overview In this episode of the Agent to CEO Podcast, John Kitchens sits down with longtime real estate leader Tricia Turner for a raw conversation about what it really takes to survive and win in today's market. With 23 years in the business, hundreds of homes sold, a team in Houston, brokerage experience, staging, events, and community building, Tricia brings a no-fluff perspective on where the industry is headed and why many agents are struggling. This episode dives into the market shift, agent skill gaps, brokerage consolidation, community-driven leadership, and the hard truth most team leaders avoid talking about: Profitability. If you're an agent, team leader, or broker trying to navigate this new real estate landscape, this conversation is a wake-up call. Key Topics Covered The Market Shift That Exposed Everything Tricia shares how the 2022 shift completely changed the game after the COVID boom. Topics include: Why 2023 and 2024 were two of the hardest years in her careerHow listings stopped movingWhy many teams didn't cut expenses fast enoughHow a strong market can hide weak systems Why the Industry Needed a Reset John and Tricia unpack why the real estate industry is going through a major shakeout. They discuss: Agent bloat Low-production agents damaging consumer trustWhy the market is forcing weak businesses to restructureThe reality that consumers often feel they know more than their agents The Rise of New Brokerage Models Tricia breaks down the shift from traditional brokerage models to cloud-based, revenue-share, stock-based companies. They discuss: eXp Real Realty of America Compass and AnywhereWhy ownership and compensation drive behaviorWhy agents are looking for more than a split Why Community Matters More Than Ever Tricia shares why agents are craving leadership, training, and real community right now. Her belief: Agents don't just need a brokerage. They need a place where someone actually helps them win. This led to her building the Rise and Thrive Community, a Monday-through-Friday training environment focused on real estate, AI, listings, market stats, and what agents need to say right now. The Skill Gap Crushing Agents Tricia calls out the biggest problem in the industry: Too many agents are untrained, unskilled, and unwilling to do the work. They discuss: Why agents chase lunches instead of leadsThe danger of following influencers with no real production historyWhy agents must sharpen listing skills, confidence, and market knowledgeWhy reps matter more than theory Who Agents Should Actually Listen To John and Tricia talk about the importance of paying attention to the right people. The message is simple: Don't follow people because they market well. Follow people who have actually done the work. Tricia's Decision-Making Filter Tricia shares how clarity around her future has shaped her decisions. Her North Star: Financial freedom Legacy for her family Building a company and community that creates opportunity Leading people the right way The Hot Seat: Profitability Tricia gets real about her biggest current bottleneck: Profitability. She opens up about the tension between wanting to give agents everything and needing the company to remain financially healthy. The hard truth: If the company isn't profitable, the mission cannot scale. Resources & Mentions Rise and Thrive Community → JoinRiseAndThrive.com Realty of America Kitchen Table MastermindJohn Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway This market is exposing everything. Weak skills. Weak systems. Weak leadership. Weak financial models. But for the agents and leaders willing to get clear, get trained, build community, and focus on profitability, there is massive opportunity ahead. As Tricia says: "Get crystal clear on what you really want your life to look like." Connect with Us: 7 Figure Audit: 7figurecall.comInstagram: @johnkitchenscoachLinkedIn: @johnkitchenscoachFacebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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