In this special guest episode, John Kitchens joins Donnie Zappia and Joel HusVar of The HusVar Real Estate Team at eXp Realty for a deep, unfiltered conversation on leadership, vision, and scaling in today’s real estate market.

With 10,000+ hours of one-on-one coaching and over 17,000 coaching calls, John shares his full journey—from building market dominance in a small Oklahoma town, to co-founding industry-leading coaching organizations, to making the pivotal decision to join eXp Realty after aligning with its vision and values.

The conversation dives into the three game-changing systems that transformed his business, the lessons from breaking up (and making up) with longtime partner Jay Kinder, and how to lead teams through today’s headwinds. John also explains why AI isn’t a threat to great agents, but a tool that will accelerate those willing to adapt.

From Small Town to Industry Impact

• How John built over 20% market share in Lawton, Oklahoma.

• The power of branding and healthy competition.

The Breakup, the Lessons, the Rebuild

• Why a lack of vision caused a major split with Jay Kinder.

• How clarity and leadership brought them back together.

Three Systems That Changed Everything

1. Strategic Planning – The discipline of 90-day cycles using Rockefeller Habits and EOS.

2. CHSA (Certified Home Selling Advisor) – A scalable, repeatable system for listings.

3. Financial Clarity – The five business numbers that matter most from Simple Numbers.

Why eXp Realty

• The behind-the-scenes story of meeting Glenn Sanford and Jason Gesing.

• How vision, core values, and sustainability convinced him to join.

AI, Consumers, and the Future of Agents

• How AI will transform the agent-client dynamic.

• The coming rise of the “AI consumer” and how to stay ahead.

Leadership in Headwinds

• Why the team that got you here may not get you there.

• How to evaluate whether your current team can win in this market.

• Scaling Up by Verne Harnish

• Simple Numbers, Straight Talk, Big Profits by Greg Crabtree

• The AI-Driven Leader by Jeff Woods

• CHSA & CHBA Certification Programs

• Honey Badger Nation

“We’re wired to solve problems. If your goal isn’t big enough, you’ll stop growing.” – John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥