In this episode, John Kitchens and Jay Kinder go deep on what might be the most important conversation agents need to be having right now: how to create real leverage in your business—through people, systems, partnerships, and AI.

From NIL deals in pro sports to why some mega teams are leaving and returning to eXp for better structure, they draw powerful parallels between elite performance and entrepreneurial decision-making. The guys break down what it actually means to own customer acquisition, how to unlock additional revenue streams, and why agents who embrace AI will grow faster than ever before.

This one is full of real talk, tested frameworks, and future-focused strategies every top agent should hear.

• What NIL deals and pro athletes can teach agents about personal branding and leverage

• Why agents leave eXp—and why smart ones come back for better alignment and structure

• The real definition of leverage: creating results that extend far beyond your direct effort

• How to identify and offload low-leverage tasks

• Why most agents are stuck because they won’t build the systems that free them

• How onboarding, coaching, and leadership structure impacts team growth

• Turning trusted vendors into win-win partnerships

• How a pest control guy became a 10-year retention win for one team

• Why every transaction feeds multiple people—and how to be at the center of it

• Why the first deal is only 3% of a client’s total value

• The mindset shift from “commission chaser” to “trusted resource for life”

• How to build a local ecosystem that keeps your name top of mind for years

• Why AI is the most scalable “who” in your business right now

• How to use AI for speed-to-lead, DISC profiling, and real-time objection handling

• The difference between inputting content vs. layering market intelligence into your AI

• Why consumers now feel more informed than their agents

• The shift from information delivery to interpretation and guidance

• How AI tools like Sphere and Satori personalize communication at scale

• What agents can learn from StoryBrand about becoming the guide, not the hero

• The simple question every agent should answer before setting goals:
  “What’s the problem I’m uniquely qualified to solve?”

• How CHSA/CHBA frameworks still anchor value—even in an AI world

• HoneyBadgerNation.com – Tickets, tools, merch, nominations

• StoryBrand by Donald Miller

• The Advantage by Patrick Lencioni

• The AI-Driven Leader – Recommended reading for real estate pros in 2025

• CHSA & CHBA Certification – Learn how to guide with authority

• Sphere & Satori AI Tools – Hyper-personalized communication tech for agents

"If you own the problem, you own the market." – John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥