Send us a text

In this episode, my guest is Martijn Bovee, Marketing Director at Louwman Dealer Group—one of the largest dealer groups in the Netherlands. With prior experience as General Manager at Auto.nl, a pioneer in online car retail, Martijn combines deep industry knowledge with a pragmatic vision for the future.

In this episode we talk about what actually happens when you introduce AI into a dealership group with over 1,700 employees and 50+ locations. Spoiler: It’s not about replacing people. It’s about doing the work that really matters.

Martijn shares how Louwman is using AI to reduce unnecessary customer interactions, improve agent experience, and eliminate repetitive phone calls—while keeping the human element exactly where it counts.

We dive into:

• What types of customer questions should never reach a person
• How Louwman saved millions by rethinking phone, chat, and messaging
• Why working smarter isn’t just a saying—it’s a survival strategy
• And how AI can actually increase job satisfaction

This isn’t theory. It’s a practical look at how a massive dealer group is making AI work in the real world—without losing sight of people, process, or purpose.

If you’ve ever asked yourself “Is it the right time to bring AI into our store?”—this is a good place to start.

Send us a text

In this episode, my guest is Johan Sundstrand, CEO and co-founder of Phyron, a company that’s helping car dealers turn their inventory data into high-quality videos at scale.

We talk about how Johan went from running Sweden’s largest golf shop at 18 to building a tech company that now serves over 4,000 dealers in more than 35 countries. But more importantly, we get into the how and why behind Phyron’s growth—and what dealers can actually do with the tools they already have.

Here’s what you’ll learn in this episode:

• How to turn existing photos and spec sheets into engaging videos that boost SEO, keep buyers on your site longer, and help your inventory stand out
• What most dealers get wrong about digital marketing (especially when it comes to video)
• How you can build your brand, not just your listings, using video content across marketplaces, social media, and your own website
• Why emotion drives decisions, and how video helps create the kind of experience people remember
• What it really takes to get started (it’s faster and easier than most think)

If you’re trying to figure out how to keep up with modern retail expectations, or just want to get more out of the listings you already have, this episode is full of ideas that can actually move the needle. Johan brings a practical, no-fluff perspective that I think every dealer should hear.

Let me know what you think, and as always—thanks for listening.

Send us a text

In this episode, my guest is Stephen Whitton, founder of MenAble, a UK-based initiative focused on improving mental health in the automotive industry. We talk about what mental health really looks like behind the scenes in dealerships, and why Stephen prefers to call it mental wealth.

Stephen doesn't just bring insights — he brings lived experience. From his own breakdown during the pandemic to helping businesses build cultures where people thrive, Stephen delivers truth with warmth, humor, and zero fluff.

We get into:

• Why the phrase “How are we doing?” might be the most powerful leadership tool you're not using
• The difference between mental health and mental wealth, and why the latter could change your company
• What’s really driving burnout in the motor trade — and how to spot it before the wheels come off
• How simple shifts in your team culture can attract (and keep) top talent
• Tangible actions managers can take today to support their people without becoming therapists

Oh — and you’ll never ask “How are you doing?” the same way again.

This isn’t a therapy session. It’s a conversation every dealership leader needs to hear. Hit play and get ready to shift gears on how you think about mental wellbeing at work — and in life.

Send us a text

In this episode, my guest is Joost Nieuwlaar, a digital consultant at Datamotive, Joost has been active in the digital automotive world for more than seven years. He helps dealer holding companies and car companies optimise their digital strategy, from lead generation to conversion. Joost stood at the cradle of Datamotive, inspired by recurring questions from the market. His mission: to help car companies stay ahead digitally.

We talk about what makes a dealer website actually perform, how AI is already streamlining backend operations, and why the future of automotive retail is all about smart integration over more tools.

Here’s a quick taste of what we cover:

• The three powerhouse modules that make up the Datamotive platform
• Why “conversion” isn’t just a buzzword—it’s the lifeblood of your site
• How AI (when combined with good data) is unlocking smarter workflows for marketing teams
• The future of car configurators, customer personalization, and European expansion
• Plus: Joost shares what actually drives more car sales (hint: it’s not what you think)

This is a masterclass on how to future-proof your dealership's digital experience—with practical insights you can act on right away.

👉 If you’re tired of clunky platforms, siloed tools, and websites that collect dust instead of leads… hit play.

Let’s go.

Send us a text

In this episode I sit down with Alex Gaspar, founder of AutoDialog, to unpack a seriously inspiring transformation—from being pulled out of school to save his family’s dealership, to building one of Belgium’s most respected automotive groups, and ultimately, launching a tech platform that’s revolutionising after-sales for dealers across Europe.

But this isn't your typical founder story.

Alex didn’t set out to be a tech innovator. He just couldn't stand the inefficiencies in his service department. So he built custom tools to fix it. Turns out, other dealers wanted in. Fast forward to today, and AutoDialog is helping dealerships digitise, automate, and scale their after-sales departments—without hiring more people.

In this episode, we explore:

• How Alex took a dealership from red to black in under three years — and the exact efficiency levers he pulled
• The real reason he transitioned from dealership owner to full-time software founder
• Why traditional DMS tools weren’t cutting it, and how he built AutoDialog to plug the gap — straight from the workshop floor
• The surprising power of letting salespeople just sell — and stripping away everything else
• How automation is helping dealers prepare for the EV future with triple the throughput (without tripling the staff)
• The launch of AI-powered assistants like NOVA and how it’s reshaping communication between service advisors, mechanics, and customers

Alex shares his journey with disarming honesty, practical wisdom, and some seriously quotable lines (like: “Give your team superpowers, not more tasks”). This isn’t just a feel-good founder story — it’s a roadmap for any dealer who’s tired of clunky processes, siloed data, and customers stuck on hold.

If you're serious about leveling up your after-sales game and future-proofing your operations, this episode is for you!

Send us a text

In this episode, I sit down with Miguel Michiels, COO of AutoChat, to explore how AI is transforming the car business from the inside out. Miguel has spent over a decade in automotive retail, helping dealerships and leasing companies rethink their strategies. From running pricing at LeasePlan to leading the omnichannel revolution at Carnext, he knows exactly what it takes to sell cars in today’s digital world. Now, at AutoChat, he's building AI-powered solutions that make dealerships more efficient, more profitable, and more customer-friendly.

Here's what we dig into:

• The AI advantage – How dealerships are using AI to generate more leads and close more deals
• Automation that actually works – Reducing non-billable hours and cutting costs without losing the personal touch
• Why speed wins – How responding to customers faster leads to more sales
• What’s next for automotive AI – A behind-the-scenes look at AutoChat’s Nova AI and where the industry is headed
• Is AI replacing jobs? – The truth about automation, dealership employees, and the future of customer service

If you’ve ever wondered how AI can actually make your dealership better, this episode is for you.

So, if you want to stay ahead of the game and learn how the smartest dealers are using AI to work less and sell more, hit play and let’s get into it.

Send us a text

Welcome to the First Episode of The Car Dealership Podcast!

In this episode we’re diving deep into how AI and digital communication are reshaping the automotive industry. No overhyped buzzwords—just real conversations about what’s actually working in dealerships today.

To kick things off, I’m joined by Michiel Borst, Chief Commercial Officer at UnameIT, a company that’s been revolutionizing how dealerships manage customer interactions and sales. With over 17 years in the automotive industry, Michiel knows exactly what makes dealerships tick—and more importantly, what’s holding them back.

What You’ll Get From This Episode:

• How AI-driven customer interactions boost lead conversion by up to 4% (and why this matters more than you think)
• The game-changing integration between UnameIT and AutoChat (and how it’s already helping dealerships close more deals)
• Why traditional lead forms might be costing you sales—and what to do instead
• The surprising role of marketing automation in customer engagement and upselling
• Where AI-powered voice technology is headed in the dealership space (spoiler: it’s coming faster than you expect)

This is just the beginning. If you’re in the automotive space and want to stay ahead of the curve, you won’t want to miss this conversation.

🔊 Hit play now and join us on this journey to explore the future of automotive AI!