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Miguel Michiels: How AI is Revolutionising Car Dealerships

Miguel Michiels: How AI is Revolutionising Car Dealerships

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In this episode, I sit down with Miguel Michiels, COO of AutoChat, to explore how AI is transforming the car business from the inside out. Miguel has spent over a decade in automotive retail, helping dealerships and leasing companies rethink their strategies. From running pricing at LeasePlan to leading the omnichannel revolution at Carnext, he knows exactly what it takes to sell cars in today’s digital world. Now, at AutoChat, he's building AI-powered solutions that make dealerships more efficient, more profitable, and more customer-friendly.

Here's what we dig into:

  • The AI advantage – How dealerships are using AI to generate more leads and close more deals
  • Automation that actually works – Reducing non-billable hours and cutting costs without losing the personal touch
  • Why speed wins – How responding to customers faster leads to more sales
  • What’s next for automotive AI – A behind-the-scenes look at AutoChat’s Nova AI and where the industry is headed
  • Is AI replacing jobs? – The truth about automation, dealership employees, and the future of customer service

If you’ve ever wondered how AI can actually make your dealership better, this episode is for you.

So, if you want to stay ahead of the game and learn how the smartest dealers are using AI to work less and sell more, hit play and let’s get into it.


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