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In this episode, my guest is Martijn Bovee, Marketing Director at Louwman Dealer Group—one of the largest dealer groups in the Netherlands. With prior experience as General Manager at Auto.nl, a pioneer in online car retail, Martijn combines deep industry knowledge with a pragmatic vision for the future.

In this episode we talk about what actually happens when you introduce AI into a dealership group with over 1,700 employees and 50+ locations. Spoiler: It’s not about replacing people. It’s about doing the work that really matters.

Martijn shares how Louwman is using AI to reduce unnecessary customer interactions, improve agent experience, and eliminate repetitive phone calls—while keeping the human element exactly where it counts.

We dive into:

• What types of customer questions should never reach a person
• How Louwman saved millions by rethinking phone, chat, and messaging
• Why working smarter isn’t just a saying—it’s a survival strategy
• And how AI can actually increase job satisfaction

This isn’t theory. It’s a practical look at how a massive dealer group is making AI work in the real world—without losing sight of people, process, or purpose.

If you’ve ever asked yourself “Is it the right time to bring AI into our store?”—this is a good place to start.

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In this episode, my guest is Johan Sundstrand, CEO and co-founder of Phyron, a company that’s helping car dealers turn their inventory data into high-quality videos at scale.

We talk about how Johan went from running Sweden’s largest golf shop at 18 to building a tech company that now serves over 4,000 dealers in more than 35 countries. But more importantly, we get into the how and why behind Phyron’s growth—and what dealers can actually do with the tools they already have.

Here’s what you’ll learn in this episode:

• How to turn existing photos and spec sheets into engaging videos that boost SEO, keep buyers on your site longer, and help your inventory stand out
• What most dealers get wrong about digital marketing (especially when it comes to video)
• How you can build your brand, not just your listings, using video content across marketplaces, social media, and your own website
• Why emotion drives decisions, and how video helps create the kind of experience people remember
• What it really takes to get started (it’s faster and easier than most think)

If you’re trying to figure out how to keep up with modern retail expectations, or just want to get more out of the listings you already have, this episode is full of ideas that can actually move the needle. Johan brings a practical, no-fluff perspective that I think every dealer should hear.

Let me know what you think, and as always—thanks for listening.

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In this episode, my guest is Stephen Whitton, founder of MenAble, a UK-based initiative focused on improving mental health in the automotive industry. We talk about what mental health really looks like behind the scenes in dealerships, and why Stephen prefers to call it mental wealth.

Stephen doesn't just bring insights — he brings lived experience. From his own breakdown during the pandemic to helping businesses build cultures where people thrive, Stephen delivers truth with warmth, humor, and zero fluff.

We get into:

• Why the phrase “How are we doing?” might be the most powerful leadership tool you're not using
• The difference between mental health and mental wealth, and why the latter could change your company
• What’s really driving burnout in the motor trade — and how to spot it before the wheels come off
• How simple shifts in your team culture can attract (and keep) top talent
• Tangible actions managers can take today to support their people without becoming therapists

Oh — and you’ll never ask “How are you doing?” the same way again.

This isn’t a therapy session. It’s a conversation every dealership leader needs to hear. Hit play and get ready to shift gears on how you think about mental wellbeing at work — and in life.