Send us a text

In this episode, my guest is Martijn Bovee, Marketing Director at Louwman Dealer Group—one of the largest dealer groups in the Netherlands. With prior experience as General Manager at Auto.nl, a pioneer in online car retail, Martijn combines deep industry knowledge with a pragmatic vision for the future.

In this episode we talk about what actually happens when you introduce AI into a dealership group with over 1,700 employees and 50+ locations. Spoiler: It’s not about replacing people. It’s about doing the work that really matters.

Martijn shares how Louwman is using AI to reduce unnecessary customer interactions, improve agent experience, and eliminate repetitive phone calls—while keeping the human element exactly where it counts.

We dive into:

• What types of customer questions should never reach a person
• How Louwman saved millions by rethinking phone, chat, and messaging
• Why working smarter isn’t just a saying—it’s a survival strategy
• And how AI can actually increase job satisfaction

This isn’t theory. It’s a practical look at how a massive dealer group is making AI work in the real world—without losing sight of people, process, or purpose.

If you’ve ever asked yourself “Is it the right time to bring AI into our store?”—this is a good place to start.