In this insightful episode of the Build Your Salon podcast, I, Phil Jackson, your guide to salon profitability, take you beyond the allure of the latest equipment and revenue numbers to explore what truly constitutes profit in the salon industry. We delve into the hidden costs of salon investments and how to make choices that don't just inflate your turnover but actually boost your bottom line.

Join me as we examine the misleading promises of equipment manufacturers and the importance of understanding your profit margin. I'll reveal the real cost of investment and the often overlooked distinction between revenue and profit when purchasing new equipment, like a laser hair removal machine.

I'll break down the economics of your salon, discussing fixed, variable, and direct costs, and how they impact your profit margin. By the end of this episode, you'll have the financial insights to make smarter investment decisions for your salon's future.

We'll also touch on last week's topic, profit margin, and I'll challenge you to consider whether you've achieved the efficiencies in your business that can lead to scale economies or reduced direct costs. And don't forget, you can catch up on any episodes you've missed at buildyoursalonpodcast.com, where you'll also find a helpful cheat sheet for this trilogy of profitable episodes.

I'm here to help you see through the empty promises and equip you with the knowledge to make informed decisions that lead to genuine profit. So tune in, and let's take a critical look at what it takes to create a thriving, profitable salon business.

In this episode, I delve into the essential topic of profit margins, a vital component for any salon business aiming for financial success. We often overlook the importance of understanding profit, sometimes even feeling uneasy discussing it. But here, I lay out the reasons why it's absolutely crucial for not just personal gain but for the resilience and growth of your salon.

As your guide, I'll share some personal stories and updates, including my exciting retreat for salon owners in Tenerife and a sneak peek at an upcoming event, "Your Amazing Year 2025." I'm also eager to hear from you, my listeners, about your own experiences with profit margins, so please do get in touch.

Throughout the episode, I present practical strategies to improve your profit margin, whether it's through increasing efficiency or cutting costs. From considering changes in your team to focusing on more profitable services, I'll help you identify where you can make impactful changes.

Don't worry if all this talk about profit margins and finances seems a bit daunting; I've prepared a handy cheat sheet available on buildyoursalonpodcast.com to guide you through the concepts we discuss.

By the end of our time together, you'll have gained valuable insights and actionable advice to help strengthen your salon's financial health. It's my goal to set you up for your most profitable year yet. Remember, mastering your finances is just a play button away, so join me on this journey to financial mastery in the salon industry.

In this enlightening episode, I have the absolute pleasure of engaging in a deep dive with the remarkable Kerry Beavis. We explore the multi-faceted nature of success within the solo therapy business, where prosperity isn't just measured in financial terms but also in the joy and personal fulfilment one derives from their work. From Kerry's humble beginnings as a "nail varnish lid polisher" to her ascent as an award-winning beauty therapist, we unpack the valuable lessons learned along her journey.

As a trained social media manager, I offer insights into the art of personal branding and the strategic pricing that challenges the undervaluation often faced by mobile therapists. We delve into the importance of crafting a distinctive online identity, the clever use of platforms like Instagram, and how these tools can help solo therapists shine in a saturated market.

We also discuss the transformative power of online courses and their role in diversifying income streams for solo entrepreneurs. Whether it's stress management or skincare during menopause, these digital offerings can provide both a global reach and financial stability, complementing traditional hands-on services.

Throughout this episode, our focus remains steadfast on the empowerment of solo therapists. By sharing our experiences and expert insights, we aim to inspire you to elevate your business, enhance your skills, and achieve the success you've always envisioned in the beauty industry. Whether you're a seasoned salon owner or embarking on a solo venture, there's a wealth of practical advice here to help you thrive.

In this latest episode of our podcast, I dive into the transformative journey from living a high-flying lifestyle to facing the humbling experience of queuing at a food bank. The narrative often paints life as a sequence of tough times, but I'm here to question that notion and offer a fresh perspective on resilience and opportunity. It's about playing the cards we're dealt with grace and a positive mindset.

Join me as I share personal reflections and inspiring stories from my coaching group, illustrating how shifting our mindset can lead to growth and success, even when adversity strikes. I'll also discuss the difference between fact and story, encouraging listeners to appreciate their unique experiences and not get caught up in a universal narrative of struggle.

For all my salon owner friends, this episode extends a warm invitation to contribute to our industry feedback segment and to send in your queries for the upcoming Q&A 'Ask Me Anything' episode. Whether you're thriving or facing challenges, your input is invaluable, and I assure you that anonymity is an option for those who prefer it.

I'm eager to imbue your questions with wisdom gleaned from our collective experiences in the beauty industry trenches. So, let's prepare for an episode that promises to be packed with real-world insights, as we navigate life's peaks and valleys together. Remember, there's only a week left until our next instalment, and I can't wait to share more Wise Owl wisdom with you. Until then, take care and keep striving for greatness.

Emma Jarvis, a name synonymous with salon success, has carved out an empire from her early dreams of hairdressing, and she joined me to spill the secrets behind her thriving business.

In this episode, we dived deep into the nitty-gritty of salon industry trends, particularly post-Covid. Emma shared her anticipation of a return to employed salon models and how a blend of freelance freedom can be harmoniously mixed within a structured employment setting. It's a fascinating discussion, especially for those who aim to attract and retain the crème de la crème of talent.

We didn't just stop there; Emma and I peeled back the layers of effective business planning and goal-setting. If you're like me and sometimes get caught up in over-planning, you'll appreciate our candid talk on finding that sweet spot between dreaming and doing. Emma's inclusive approach to involving her entire team in the vision of the salon truly resonated with me, and I think you'll find it equally inspiring.

For the budding entrepreneurs out there, Emma offered some pearls of wisdom about connecting with your future self and the immeasurable benefits of learning from industry leaders. Her insights on this and giving back to the community we both love are truly invaluable.

To cap it all off, Emma's parting advice for aspiring entrepreneurs is succinct yet profound: connect with your future self and always learn from the best.

I can't wait for you to join us on this journey of discovery and empowerment. Tune in, soak up the wisdom, and let's pave the way to creating your own salon legacy. Catch you in just one week for our next episode.

Hello there! I'm Phil Jackson, the queen of salons, and I've got a treat in store for you in this episode of the podcast. If you've ever felt overwhelmed by the relentless to-do lists and administrative tasks that come with running a busy salon, then you're in the right place.

In this insightful episode, I respond to Chantelle, a salon owner who's struggling to keep up with her bustling business. She's swamped with marketing, admin, and client communications, and it's eating into her evenings and weekends. My mission? To help her, and you, master salon efficiency.

I've crafted a five-step process that's all about working smarter, not harder. I'll guide you through the art of corralling your tasks into a single, efficient list and show you how to harness technology to lighten your load. I'll share secrets on being ruthlessly selective with your focus, so you can dedicate time to activities that truly move your business forward.

During the episode, I delve into practical tips for reducing the number of lists you have, the importance of aligning your tasks with your business goals, and the power of delegation and automation. I also discuss setting boundaries to protect your personal time and how to turn to-do items into appointments with yourself to ensure they get done.

By the end of our time together, you'll have a clear understanding of how to streamline your workflow and boost your productivity. This isn't just about crossing off tasks; it's about creating a sustainable approach to business that allows you and your team to thrive without the overwhelm.

So, whether you're listening on your commute, during your break, or as you wind down for the day, tune in to this episode for a dose of wise owl wisdom. It's time to transform your salon workflow and build the efficient, flourishing business you deserve. Don't forget to reach out with your questions or to share your own productivity tips – I always love hearing from you.

And now, if you'll excuse me, I've got a cauliflower to buy! Join me again soon, when I'll be back with more success tips for salon owners. Until then, take care and keep striving for greatness in your salon empire.

In this captivating episode, I had the absolute pleasure of sitting down with the remarkable Donna Clayton, a beauty therapist turned educator who has truly transformed the landscape of beauty industry training. Our conversation was a delightful journey through Donna's career, starting from her early days as a budding hairdresser to becoming a revered name in beauty education.

I fondly recalled our time at Basingstoke College, where Donna's zeal for lifelong learning first took root. She shared the pivotal moments that propelled her from working in salons to pursuing a teaching career, and the fulfilment she found in the dynamic world of education. Donna's insights into the NVQ system were particularly enlightening, as she highlighted the gap between academic preparation and real-world salon readiness.

The episode then took an exciting turn as we delved into the world of solo training academies. I shared my personal experiences with the Academy Creator programme, and we discussed the unique challenges and opportunities that solo practitioners face. Donna illuminated the ways in which tailored education can not only boost a business but also provide immense personal satisfaction.

We ventured further into the transformative impact that salon academies can have on the industry. From elevating client education to creating new revenue streams, the potential for growth and innovation within salon environments became crystal clear.

To wrap up, Donna and I explored the blueprint for beauty industry success and the significance of mentorship and knowledge sharing. I invited listeners to engage with the conversation and hinted at upcoming episodes that promise to ignite the aspirations of anyone passionate about the beauty business.

With chapters meticulously outlined, this episode is not just an inspirational narrative but a guide for beauty professionals looking to chart their own course towards success. Join us as we unveil the secrets to pioneering personalised beauty training and transforming salons into classrooms.

In this episode, I'm diving deep into the realm of salon success, where I explore the intricacies of client retention, membership models, and the financial strategies that can elevate your salon from good to great. We kick things off with a candid Q&A session, discussing how the first quarter has been shaping up for salons. Despite a bumpy February, there's a sense of optimism as we see an uptick in March with more high spenders making their way back.

I tackle a listener's query about salon memberships, offering insights into crafting offerings that transform good customers into great ones. Tailoring memberships to provide more of what clients already adore, such as an upgraded massage, rather than just slapping on discounts, is the way to go. Pricing strategies are also on the agenda, and I give a shout-out to Chantel, promising an entire episode dedicated to productivity just around the corner.

The conversation then shifts to the importance of client retention and why a hands-on approach is crucial until your salon reaches a certain success level. I stress the magic of systemization for sustainable growth and offer a recommendation for those tangled in financial management – the game-changing book "Profit First".

For those pondering the crossroads of employment versus room rental for a new clinic, I weigh in on the pros and cons, urging a thoughtful approach. And I extend an open invitation to listeners with valuable industry insights to join me on the podcast. It's about creating an industry conversation that's as dynamic as the styles we craft.

So tune in to this episode, where I share practical tips and heartfelt advice to keep your salon thriving, your clientele loyal, and your business acumen sharp. It's all about shaping an industry that's as vibrant and dynamic as the styles we create. Join the conversation and let's take your salon to the next level together.