What if you could simplify your marketing and still get incredible results? In this episode, I chat with business coach Adam Chatterley about the 'attention flywheel'—a no-fluff strategy for turning online browsers into booked clients. We talk websites, social media, Google magic, and how to create momentum that doesn't eat up all your time. If you're tired of posting endlessly and want a more sustainable way to grow your salon, this one's for you!

Grab Adam’s free Attention Flywheel checklist and join his Monday Money Minute newsletter at beautybusinesssecrets.co/newsletter. You’ll also find him sharing tips on Instagram @adamchatterley.

Hello, hello, hello salon friend!

Is August giving your beauty business the cold shoulder? You’re not alone—but that doesn’t mean you need to panic. In this episode, I’m unpacking the real reason your salon or clinic might feel a little too quiet this time of year (hint: it’s not just the holidays). Whether you choose to embrace the lull or market your way through it, I’ve got smart, strategic ways to use the slowdown to your advantage.

We’ll cover how to:

• Reframe a quiet month into a business advantage
• Maximise training, memberships, and salon improvements
• Create clever offers and promos that won’t tank your bottom line
• Use your data to plan seasonally, not monthly

This episode is your summer survival guide—and a big thank you to Zoca.com for sponsoring the show. Their AI-powered magic helps beauty businesses like yours attract dream clients on autopilot. Worth a peek, darling.

Hello, hello, hello, my salon friend 👋

Think your biggest problem is getting new clients? Think again. If your marketing strategy is “post more on socials,” you’re probably missing the real leak in your salon: retention.

In this week’s episode, I’m lifting the lid on why growth without loyalty is a waste of your precious time and energy. I’ll walk you through the sneaky signs of a retention problem, the two reasons clients usually drift away, and how to build a client experience that keeps them coming back for more.

We’re talking:

• Why high new client numbers might actually mean trouble
• The rebooking mindset your team needs now
• What inconsistent service is doing to your trust levels
• How to use retention data (even if your software sucks at it)
• When salon memberships might be your best next move

If your salon’s leaking clients and you’re tired of the hustle, let’s fix that!

Phil 💖