Are potential customers slipping away before they buy from you?
The truth is, awareness alone doesn’t create sales. People move into the consideration stage and start asking critical pre-qualifying questions: Can I afford this? Do they have what I need? Do others trust them?

In this episode, Eric unpacks how to win in the consideration stage of the Marketing Momentum Framework. You’ll learn:

• The most important questions customers are asking (and how to answer them upfront).

• Where people turn for proof across different industries (restaurants, healthcare, home services, professional services, and more).

• Practical steps to make sure your Google Business Profile, Apple Business Connect, website, and other platforms build confidence instead of doubt.

Listen now to discover how to build trust that turns awareness into paying customers.

Make sure download 68 Shoestring Marketing Ideas.

Are you wasting money trying to get more people to notice your business? Most small businesses rush into creating awareness, but without the right foundation, all those clicks and impressions go nowhere. In this episode of the 15 Minute Marketing Fix, Eric explains why awareness is the last stage you should work on, even though it’s where every new customer journey begins. You’ll discover:

• The difference between self-discovered and created awareness.

• How to craft messages that spark curiosity and position your solution to real problems.

• Why you need a clear call to action or risk wasting your ad spend.

Plus, Eric shares a practical shoestring marketing tip for making your sponsorships more memorable.

Listen now and learn how to make your awareness efforts count.

Make sure you check out My Marketing Scorecard.

Are you tired of wasting money on marketing tactics that don’t actually bring in customers? In this episode of the 15 Minute Marketing Fix, Eric breaks down the Marketing Momentum Framework—a simple four-step pathway every customer takes: Awareness, Consideration, Purchase, and Advocacy.

When you understand these stages, you can stop chasing random ideas and finally create real, lasting momentum in your business.

Listen in to learn:

• Why marketing feels like guesswork for so many small business owners.

• The four stages of the Marketing Momentum Framework and how they work together.

• The one stage you should focus on right now to strengthen your weakest link.

Don’t miss this week’s Shoestring Marketing Tip: how hosting an art exhibit at your business can generate buzz and bring in new customers.

Get your free Marketing Scorecard and find out which stage needs your attention most.

Do your customers know exactly how to do business with you, or are you leaving it up to chance? In this episode, Eric breaks down the final piece of the OP3 Messaging Map: your pathway. He also explains how clarity turns interest into sales.

You’ll discover:

• Why confusion kills conversions and how directness drives action.

• The three-step pathway every business needs to guide people toward a purchase.

• Real-world examples from gyms, dentists, and restaurants.

• A creative shoestring marketing idea that builds goodwill and local buzz.

Listen now to learn how to create a clear customer journey that increases sales.

Resource: Download the full list of 68 Shoestring Marketing Ideas at intransitstudios.com/68.

Are you overwhelming your audience by promoting too many products at once? In this episode, Eric shows you how simplifying your marketing to focus on one product that solves your customer’s main problem can cut through the noise and win more business.

You’ll discover:

• Why promoting everything at once confuses your audience.

• How to reframe your services into a single compelling offer.

• Four practical examples from a restaurant, barber, auctioneer, and dentist.

• A shoestring marketing tip that gets your business noticed in the community.

Listen now to learn how one focused product can fuel real growth in your business.

Free Resource: Take the Marketing Scorecard to see where your marketing is strong and where it needs work. Visit MyMarketingScorecard.com.

Are you trying to reach everyone with your marketing but feel like no one is responding? In this episode of the 15 Minute Marketing Fix, we unpack how to identify your ideal customer without guessing.

You’ll learn:

• Why creating a customer persona gives your marketing clarity.

• The difference between listing features and painting a picture with benefits.

• How focusing on one type of person with a problem actually broadens your reach.

• A simple shoestring marketing idea that brings fresh buzz to your business.

Stop wasting time with vague messaging. Listen now to discover how to speak directly to the right people and get results.

Take the free Marketing Scorecard today at mymarketingscorecard.com.

Feel like your marketing is all over the place?

If you're tired of staring at a blank screen wondering what to say, or you’re overwhelmed by too many marketing choices, this episode is going to help.

In this episode of the 15 Minute Marketing Fix, Eric introduces the OP3 Framework:

One Persona. One Product. One Pathway.

You’ll discover how this simple messaging map can bring clarity to your marketing, make content creation easier, and increase your conversions.

You’ll learn:

• Why most local business messaging feels scattered (and how to fix it).
• The 3 buying categories all products fall into—and how that impacts your content.
• How to pick a “foot-in-the-door” offer that opens up more sales.

The value drivers people use to make decisions

Convenience

Speed

Ease of use

Enjoyment

Status

Security

Reliability

Customization

Brand trust

Want clarity on what part of your marketing needs attention right now?

Take the free Marketing Scorecard at mymarketingscorecard.com

Are you tired of doing all the marketing “stuff” but still not seeing results?

If your efforts feel random and nothing’s working like it should, this episode is for you.

Most local business owners are caught in a loop of tactics with no real structure, and it’s draining your time and budget. In this episode, we walk you through the three pillars that turn scattered activity into sustainable growth: Strategy, Systems, and Accessible Content.

You’ll discover:

• Why a single tactic like Google Ads isn’t enough—and how to connect tactics into a journey.
• What every marketing system needs to succeed (and why good ideas fall apart without it).
• How content accessibility helps you reach more people and increase conversions.

Check out this free download. 3 mistakes you need to fix on Google https://gmb.intransitstudios.com/