9) What Is the Marketing Momentum Framework? (And Why It Beats Random Tactics)
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9) What Is the Marketing Momentum Framework? (And Why It Beats Random Tactics)
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About this listen
Are you tired of wasting money on marketing tactics that don’t actually bring in customers? In this episode of the 15 Minute Marketing Fix, Eric breaks down the Marketing Momentum Framework—a simple four-step pathway every customer takes: Awareness, Consideration, Purchase, and Advocacy.
When you understand these stages, you can stop chasing random ideas and finally create real, lasting momentum in your business.
Listen in to learn:
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Why marketing feels like guesswork for so many small business owners.
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The four stages of the Marketing Momentum Framework and how they work together.
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The one stage you should focus on right now to strengthen your weakest link.
Don’t miss this week’s Shoestring Marketing Tip: how hosting an art exhibit at your business can generate buzz and bring in new customers.
Get your free Marketing Scorecard and find out which stage needs your attention most.