Are potential customers slipping away before they buy from you?
The truth is, awareness alone doesn’t create sales. People move into the consideration stage and start asking critical pre-qualifying questions: Can I afford this? Do they have what I need? Do others trust them?

In this episode, Eric unpacks how to win in the consideration stage of the Marketing Momentum Framework. You’ll learn:

• The most important questions customers are asking (and how to answer them upfront).

• Where people turn for proof across different industries (restaurants, healthcare, home services, professional services, and more).

• Practical steps to make sure your Google Business Profile, Apple Business Connect, website, and other platforms build confidence instead of doubt.

Listen now to discover how to build trust that turns awareness into paying customers.

Make sure download 68 Shoestring Marketing Ideas.

Are you wasting money trying to get more people to notice your business? Most small businesses rush into creating awareness, but without the right foundation, all those clicks and impressions go nowhere. In this episode of the 15 Minute Marketing Fix, Eric explains why awareness is the last stage you should work on, even though it’s where every new customer journey begins. You’ll discover:

• The difference between self-discovered and created awareness.

• How to craft messages that spark curiosity and position your solution to real problems.

• Why you need a clear call to action or risk wasting your ad spend.

Plus, Eric shares a practical shoestring marketing tip for making your sponsorships more memorable.

Listen now and learn how to make your awareness efforts count.

Make sure you check out My Marketing Scorecard.

Are you tired of wasting money on marketing tactics that don’t actually bring in customers? In this episode of the 15 Minute Marketing Fix, Eric breaks down the Marketing Momentum Framework—a simple four-step pathway every customer takes: Awareness, Consideration, Purchase, and Advocacy.

When you understand these stages, you can stop chasing random ideas and finally create real, lasting momentum in your business.

Listen in to learn:

• Why marketing feels like guesswork for so many small business owners.

• The four stages of the Marketing Momentum Framework and how they work together.

• The one stage you should focus on right now to strengthen your weakest link.

Don’t miss this week’s Shoestring Marketing Tip: how hosting an art exhibit at your business can generate buzz and bring in new customers.

Get your free Marketing Scorecard and find out which stage needs your attention most.