In this episode of Marketing Made Iconic, I had the absolute pleasure of sitting down with Derik Karamian, founder of Australian Loan House and Elite Broker Academy. Derik’s not your typical broker; he’s someone driven by purpose, ethics, and a deep desire to empower Australians to build real wealth through property.

What struck me most was Derik’s client-first philosophy. From walking away from the rigidity of banking to creating a brokerage built on trust, transparency, and education, his journey is packed with lessons for anyone in business, finance, or even just navigating their own home-buying goals.

We covered a lot: why personalised advice matters more than ever, how younger generations can overcome property market barriers, and the dangers of quick-fix financial advice online. We also explored his innovative 100% loan strategies and how his mentoring platform is raising the bar for the next wave of brokers.

This one’s a must-listen, especially if you're trying to cut through the noise and make informed financial decisions that actually serve you long term.

00:00 Introduction and Guest Welcome

01:16 Derek Ian's Journey from Banking to Brokerage

04:36 Identifying Gaps in Traditional Lending

06:35 Philosophy and Evolution of Australian Loan House

09:54 Innovative Lending Strategies

16:24 Challenges for Younger Australians in Property Market

23:42 Navigating Financial Advice and Education

28:07 Elite Broker Academy and Industry Integrity

31:40 Final Thoughts and Contact Information

Follow Elysha and Derik:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Derik:

LinkedIn: https://www.linkedin.com/in/derik-karamian-b1228b19

Website: www.elitebroker.com.au

In this episode of Marketing Made Iconic, I had the absolute pleasure of speaking with Rachel Flood—a fourth-generation entrepreneur whose story is anything but traditional. Rachel has built a bold, multi-industry business spanning property, finance, and solar, all while honouring the legacy of the iconic Flood name.

What struck me most was Rachel’s raw honesty. She opened up about walking away from a six-figure career, rebuilding after devastating business partnerships, and trusting her gut to build something entirely her own. We talked about the surprising power of solar leads, why everyday Aussies are often sitting on untapped wealth, and how Rachel’s clients from Mongolia to Europe are finding their way to her through reputation and integrity.

This isn’t just a story about property or entrepreneurship—it’s a powerful reminder of resilience, long-game thinking, and building a business that truly aligns with your values. If you’ve ever questioned your next step or felt burned by past mistakes, Rachel’s story will absolutely resonate with you.

00:00 Introduction to Wealth Advisory Insights

00:22 Meet Rachel Flood: A Legacy of Innovation

00:45 Rachel's Entrepreneurial Journey

01:22 The Flood Legacy: A Family Business

03:45 Navigating Multiple Roles: Wealth Advisor to Property Developer

07:23 Global Expansion and Clientele

11:04 Building Wealth: Strategies and Challenges

13:30 Lessons Learned and Future Plans

20:29 Market Trends and Investment Advice

25:31 Future of the Flood Group

27:30 Conclusion and Contact Information

Follow Elysha and Rachel:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Rachel:

LinkedIn: https://www.linkedin.com/in/rachael-flood-76327118/

Website: rlfcorporation.com

In this episode, I had the absolute pleasure of speaking with Chris Christofi, someone whose story genuinely moved and inspired me. Chris went from $348,000 in debt to building Reventon, a powerhouse financial services company that’s helped over 10,000 Australians build wealth through property. But what struck me most is that his success hasn’t just been about business. It’s been deeply rooted in purpose, resilience, and service.

We talked about how Chris scaled from his parents’ home to a team of 80+, how he developed the Reventon Formula to help others invest safely, and the incredible impact he’s made through philanthropy, including raising over $1.7 million for charity and even sleeping rough to raise awareness for homelessness. This conversation is packed with insights on what it really takes to succeed, especially when the odds are stacked against you.

If you’ve ever felt like giving up or wondered how to combine purpose with performance, this episode is for you.

00:00 Starting with Debt and a Dream

00:17 Introducing Chris Kristoff and Reventon

01:23 Chris's Humble Beginnings in Real Estate

03:47 Overcoming Financial Struggles

06:12 Building a Financial Powerhouse

07:32 The Reventon Formula and Its Success

17:43 The Importance of Taking Action

21:22 Key Indicators for Property Investment

25:13 Success Stories and Market Insights

27:27 Recession-Proof Property Investments

28:00 The Importance of Duplicating Success

28:18 Nimble Property Strategies Across Australia

29:00 Excitement for the Property Market's Future

30:13 Building Trust with Clients

31:37 Handling Challenges and Accountability

32:54 Philanthropy and Personal Commitment

45:34 Legacy and Family Values

48:23 Advice for Aspiring Property Investors

50:50 Daily Motivation and Passion

52:05 Conclusion and Contact Information

Follow Elysha and Chris:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chris-christofi/

Website: https://chrischristofi.com.au/

Get your copy of his book here: https://amzn.asia/d/gBOv7yN

This conversation with Marc Woolfson honestly left me inspired—and I think it will do the same for you. Marc’s journey from teaching golf to mentoring hundreds of Australians through property investing is not only unique, it’s deeply values-led. He’s built a multi-million dollar portfolio (and helped countless others do the same), all without flashy marketing, pressure tactics, or selling fear.

In this episode, we talk about how Marc built his referral-only business, how he helps everyday people—from teachers to bar managers—create genuine financial security, and why giving back is a non-negotiable part of how he operates. He even shares a story that moved me to tears about a client who went from living in her car to building a retirement nest egg, all thanks to one carefully considered investment.

If you’ve ever wondered whether it’s possible to grow a business with heart—and still win commercially—this one’s for you.

00:00 Balancing Commercial and Values in Real Estate

00:52 Introduction to Mark Woolfson

01:42 Mark's Journey from Teaching to Real Estate

07:02 Building a Referral-Based Business

13:22 Client Experience and Trust Building

22:28 Purpose and Giving Back

30:00 Building a Strong Network

30:45 The Power of Face-to-Face Connections

34:07 Referral Partners and Their Importance

38:04 Mentoring the Next Generation

42:25 Market Trends and Changes

48:07 Common Mistakes in Property Investment

52:44 A Heartwarming Success Story

57:59 Conclusion and Contact Information

Follow Elysha and Marc:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Marc:

LinkedIn: https://www.linkedin.com/in/marcwoolfson-realestate

Website: https://marcwoolfson.com/

Get your copy of his book: https://amzn.asia/d/ia5BygK

In today’s episode of Marketing Made Iconic, I’m joined by the brilliant Mossy Taheri — founder of Rising Returns and a bold, data-driven voice in the world of property investing. With 11+ years of industry experience, Mossy helps Australians create financial freedom through smart, evidence-based strategies. He’s now adding AI to the mix — and what that means for investors is game-changing.

We cover everything from the real truth behind fear-based headlines, to how Mossy uses detailed data and machine learning to find the next booming suburbs — before anyone else. If you’ve ever wondered how to take emotion out of investing, or whether now is really a good time to buy, this episode is for you.

Follow Elysha and Mossy:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Mossy:

LinkedIn: https://www.linkedin.com/in/mossy-taheri-57171230/

Website: risingreturns.com.au

In this episode of Marketing Made Iconic, I sit down with Harry Bennetto—founder of boutique buyer’s agency Equity Property—to talk about how he built his business from the ground up after years in the corporate and startup world.

Harry shares what it really takes to go solo in the property space, how he balances strategy with service, and how he helps everyday Australians grow high-performing property portfolios through data and human insight.

We dive into the biggest mistake new investors make (and how to avoid it), the systems Harry uses to identify high-growth suburbs across Australia, and why Melbourne is one to watch in 2025.

If you're curious about where smart investors are putting their money, or how to build a client-first business with intention and integrity—this one's for you.

Get in touch:

Elysha Stephens, ELY Marketing - https://elymarketing.com.au/

Harry Bennetto, Equity Property - equityproperty.com.au

What does it really take to build wealth through commercial real estate—and why should you start earlier rather than later?

In this episode of Marketing Made Iconic, I sit down with Angelo Del Borrello, the founder and director of Acure Asset Management. Angelo shares his journey from stockbroking and private wealth into managing a diverse portfolio of commercial real estate across Australia. With over 20 years of experience and a $1.4 billion listed property group under his belt, he opens up about what it truly takes to build lasting wealth through income-generating real estate—and why getting started sooner than you think could make all the difference.

Get in touch:

Elysha Stephens, ELY Marketing - https://elymarketing.com.au/

Angelo Del Borello , Acure Asset Management - https://acuream.com.au

In this special episode of Marketing Made Iconic, I sit down with Sharmily, CEO of LeadPDA, to explore the unique marketing challenges faced by non-profits and community organisations.

Discover how LeadPDA uses innovative strategies like their ‘Member Spotlight’ videos to elevate their members while navigating the high-stakes world of NFP marketing.

Sharmily shares her insights into balancing authenticity and visibility, staying competitive for funding, and building trust in a sector under scrutiny. Whether you’re in the non-profit or for-profit space, this episode is packed with inspiration for marketing with purpose.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au