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Marketing Made Iconic

Marketing Made Iconic

By: Marketing Made Iconic with Elysha Stephens
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Welcome to Marketing Made Iconic with Elysha Stephens, where we don’t just do marketing—we make it iconic. I’m a marketing strategist with 20+ years of experience helping small and medium businesses cut through the noise, get noticed, and grow—even with limited budgets. Each week, I’ll share bold strategies, practical tips, and inspiring stories to help you stand out, connect with your audience, and create big impact with small resources. Let’s turn your challenges into opportunities and your marketing into something truly iconic!Marketing Made Iconic with Elysha Stephens Economics Marketing Marketing & Sales
Episodes
  • The Long Game: Building Generational Wealth Through Property with Victor Kumar
    Jul 29 2025

    This conversation with Victor Kumar blew me away.


    Victor isn’t just a pioneer in the buyer’s agent space. He’s someone who’s built one of Australia’s largest private property portfolios from the ground up. When he migrated to Australia, he lived in a converted garage with his wife.


    Today, he runs Right Property Group and helps thousands of families build real, lasting wealth without the hype, without the hard sell, and without losing sight of what matters most: lifestyle, legacy, and long-term thinking.


    In this episode, we unpack what it really takes to succeed in property, why growth is only part of the story, and how income replacement, not portfolio size, should guide your investing journey. Victor also shares some powerful lessons around life stages, strategy, and the risks of getting caught up in flashy marketing or surface-level data.


    If you're feeling overwhelmed by the noise, unsure about what to do next, or just craving some grounded, experience-backed wisdom, this one's for you


    00:00 Introduction to Property Investing

    00:18 Meet Victor Kuma: A Property Investment Pioneer

    01:12 Victor's Humble Beginnings and Early Success

    01:28 The Birth of Right Property Group

    02:47 Challenges and Strategies in Property Investment

    05:11 Building and Managing a Property Portfolio

    05:59 Tailoring Investment Strategies to Life Stages

    08:11 The Importance of Income Replacement

    10:01 Common Mistakes in Property Investment

    11:32 The Role of Data in Property Investment

    14:33 Right Property Group's Unique Approach

    16:34 Generational Wealth and Client Success Stories

    19:12 Guiding Clients Through Their Investment Journey

    21:33 Victor's Passion and Vision for the Future

    28:51 Final Thoughts and Contact Information


    Follow Elysha and Victor:


    Connect with Elysha:

    LinkedIn: https://www.linkedin.com/in/elysha-stephens/

    Website: https://elymarketing.com.au/


    Connect with Victor:

    LinkedIn: https://www.linkedin.com/in/victorkumarrpg/

    Website: https://rightpropertygroup.com.au/

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    30 mins
  • Redefining Finance with Purpose: The Archer Wealth Story with Gee Taggar
    Jul 22 2025

    In today’s episode, I sit down with someone who’s not just building a financial business. He’s building a movement. Gee Taggar, founder and director of Archer Wealth, shares the raw, real story behind growing a private credit company that's now managing over $330 million in assets, all while staying true to his mission.


    Gee opens up about his early days arriving in Australia at 17, hitting personal and financial rock bottom, and what it took to rebuild with integrity. He shares the painful moment that pushed him to do lending differently, the decade-long grind behind his so-called overnight success, and how he’s kept purpose at the core of everything.


    This isn’t just a finance story. It’s about vision, values, and the kind of resilience that creates real change. If you’re navigating growth, leadership, or just need a reminder that you don’t need to compromise to succeed, this one’s for you.


    00:00 Introduction to Private Lending and Private Credit

    26:04 Defining Private Credit

    26:19 Understanding Private Lending

    27:03 Key Differences and Use Cases


    Follow Elysha and Gee:


    Connect with Elysha:

    LinkedIn: https://www.linkedin.com/in/elysha-stephens/

    Website: https://elymarketing.com.au/


    Connect with Gee:

    LinkedIn: https://www.linkedin.com/in/gee-taggar-b7631b96/

    Website: https://archer-wealth.com/



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    49 mins
  • From Architect to Property Strategist: Building Wealth with Rasti Vaibhav
    Jul 15 2025

    This week, I’m joined by someone whose story is a true masterclass in reinvention and intentional growth: Rasti Vaibhav. From architect to data scientist to quant fund manager, and now a leading buyer’s agent and wealth strategist, Rasti brings a powerful blend of analytical thinking and heartfelt mission to his work.


    In this episode, Rasti shares how he went from zero properties to financial freedom and how he’s now helped over 500+ families do the same. We dive into the common traps Aussies fall into when investing, why most people stop at one or two properties, and how his GPS Framework helps clients fast-track their journey to real wealth.


    If you’ve ever felt stuck, confused, or unsure about how to build wealth strategically, this episode will spark a whole new way of thinking.


    00:00 Introduction to Risk Appetite

    00:18 Meet Rasti: A Journey from Architect to Wealth Strategist

    04:23 The Power of Belief and Setting Audacious Goals

    05:45 Breakthrough Moments and the Importance of Mentorship

    06:42 Treating Property Investment Like a Business

    09:49 The GPS Framework for Building Wealth

    12:58 The Role of Buyer's Agents and Industry Insights

    19:28 Client Success Stories and Overcoming Challenges

    24:28 Scaling Up: From One Property to a Portfolio

    26:28 Rasti's Mission and Vision for the Future

    30:14 Final Thoughts and Advice for Aspiring Investors


    Follow Elysha and Rasti:


    Connect with Elysha:

    LinkedIn: https://www.linkedin.com/in/elysha-stephens/

    Website: https://elymarketing.com.au/


    Connect with Rasti:

    LinkedIn: https://www.linkedin.com/in/property-buyer-agent/

    Website: https://getrare.com.au/

    Get the copy of his book here: https://thepropertywealthblueprint.com/



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    34 mins
All stars
Most relevant  
As someone starting a small business from the very beginning, you are always searching for great free education that is not only relevant but understandable AND relatable! I also enjoy content from my home country of Australia as I know it is speaking directly to my situation! Two Marketing Gals' podcast is fun to listen to, and I have learnt so much in the few episodes produced so far - I look forward to hearing more!

Aussie marketing education made palatable!

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