In this special episode of Marketing Made Iconic, I sit down with Sharmily, CEO of LeadPDA, to explore the unique marketing challenges faced by non-profits and community organisations.

Discover how LeadPDA uses innovative strategies like their ‘Member Spotlight’ videos to elevate their members while navigating the high-stakes world of NFP marketing.

Sharmily shares her insights into balancing authenticity and visibility, staying competitive for funding, and building trust in a sector under scrutiny. Whether you’re in the non-profit or for-profit space, this episode is packed with inspiration for marketing with purpose.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Welcome to 2025!

In this special kick-off episode, I’m diving into 5 Marketing Predictions That Will Define 2025 (and How to Actually Use Them). This year is shaping up to be a game-changer for small to medium businesses, with opportunities to stand out, connect authentically, and drive real growth, if you know where to focus.

I will break down:

✨ How AI is revolutionising content creation and market research (without losing your brand’s human touch).

✨ Why personal brand storytelling is the secret weapon for cutting through the noise.

✨ The new era of paid ads—why investing in digital advertising is no longer optional for growth.

✨ The rise of video-first content and what it means for your marketing mix.

✨ The authenticity trend, why staying real and grounded is more important than ever.

I’ll also share actionable insights to help you decide which trends are worth your time and which ones to skip if they don’t align with your strategy.

Ready to make 2025 the year your marketing truly shines? Let’s go!

💡 Don’t forget to follow Marketing Made Iconic with Elysha Stephens for more insights to grow your business and make your marketing unforgettable.

For strategic marketing support - or social media & content storytellers that know how to craft content to reach your goals, head to www.elymarketing.com.au and give our Contact Form a workout.

Tourism can be one of the most exciting—and challenging—industries for small businesses to thrive in. This episode dives deep into the strategies that help tourism-based businesses stand out, build resilience, and drive lasting success.

Special guest Jo Thomas, CEO of Destination Port Stephens, brings her extensive expertise in growing tourism operators in competitive regions and offers insider tips for navigating unique industry hurdles.

Whether you're running a boutique hotel, a tour service, or a restaurant for travellers, Jo’s insights on marketing, sustainable growth, and resilience-building will equip you with the tools you need to thrive.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au