In this episode of Marketing Made Iconic, I had the absolute pleasure of sitting down with Derik Karamian, founder of Australian Loan House and Elite Broker Academy. Derik’s not your typical broker; he’s someone driven by purpose, ethics, and a deep desire to empower Australians to build real wealth through property.

What struck me most was Derik’s client-first philosophy. From walking away from the rigidity of banking to creating a brokerage built on trust, transparency, and education, his journey is packed with lessons for anyone in business, finance, or even just navigating their own home-buying goals.

We covered a lot: why personalised advice matters more than ever, how younger generations can overcome property market barriers, and the dangers of quick-fix financial advice online. We also explored his innovative 100% loan strategies and how his mentoring platform is raising the bar for the next wave of brokers.

This one’s a must-listen, especially if you're trying to cut through the noise and make informed financial decisions that actually serve you long term.

00:00 Introduction and Guest Welcome

01:16 Derek Ian's Journey from Banking to Brokerage

04:36 Identifying Gaps in Traditional Lending

06:35 Philosophy and Evolution of Australian Loan House

09:54 Innovative Lending Strategies

16:24 Challenges for Younger Australians in Property Market

23:42 Navigating Financial Advice and Education

28:07 Elite Broker Academy and Industry Integrity

31:40 Final Thoughts and Contact Information

Follow Elysha and Derik:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Derik:

LinkedIn: https://www.linkedin.com/in/derik-karamian-b1228b19

Website: www.elitebroker.com.au

In this episode of Marketing Made Iconic, I had the absolute pleasure of speaking with Rachel Flood—a fourth-generation entrepreneur whose story is anything but traditional. Rachel has built a bold, multi-industry business spanning property, finance, and solar, all while honouring the legacy of the iconic Flood name.

What struck me most was Rachel’s raw honesty. She opened up about walking away from a six-figure career, rebuilding after devastating business partnerships, and trusting her gut to build something entirely her own. We talked about the surprising power of solar leads, why everyday Aussies are often sitting on untapped wealth, and how Rachel’s clients from Mongolia to Europe are finding their way to her through reputation and integrity.

This isn’t just a story about property or entrepreneurship—it’s a powerful reminder of resilience, long-game thinking, and building a business that truly aligns with your values. If you’ve ever questioned your next step or felt burned by past mistakes, Rachel’s story will absolutely resonate with you.

00:00 Introduction to Wealth Advisory Insights

00:22 Meet Rachel Flood: A Legacy of Innovation

00:45 Rachel's Entrepreneurial Journey

01:22 The Flood Legacy: A Family Business

03:45 Navigating Multiple Roles: Wealth Advisor to Property Developer

07:23 Global Expansion and Clientele

11:04 Building Wealth: Strategies and Challenges

13:30 Lessons Learned and Future Plans

20:29 Market Trends and Investment Advice

25:31 Future of the Flood Group

27:30 Conclusion and Contact Information

Follow Elysha and Rachel:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Rachel:

LinkedIn: https://www.linkedin.com/in/rachael-flood-76327118/

Website: rlfcorporation.com

In this episode, I had the absolute pleasure of speaking with Chris Christofi, someone whose story genuinely moved and inspired me. Chris went from $348,000 in debt to building Reventon, a powerhouse financial services company that’s helped over 10,000 Australians build wealth through property. But what struck me most is that his success hasn’t just been about business. It’s been deeply rooted in purpose, resilience, and service.

We talked about how Chris scaled from his parents’ home to a team of 80+, how he developed the Reventon Formula to help others invest safely, and the incredible impact he’s made through philanthropy, including raising over $1.7 million for charity and even sleeping rough to raise awareness for homelessness. This conversation is packed with insights on what it really takes to succeed, especially when the odds are stacked against you.

If you’ve ever felt like giving up or wondered how to combine purpose with performance, this episode is for you.

00:00 Starting with Debt and a Dream

00:17 Introducing Chris Kristoff and Reventon

01:23 Chris's Humble Beginnings in Real Estate

03:47 Overcoming Financial Struggles

06:12 Building a Financial Powerhouse

07:32 The Reventon Formula and Its Success

17:43 The Importance of Taking Action

21:22 Key Indicators for Property Investment

25:13 Success Stories and Market Insights

27:27 Recession-Proof Property Investments

28:00 The Importance of Duplicating Success

28:18 Nimble Property Strategies Across Australia

29:00 Excitement for the Property Market's Future

30:13 Building Trust with Clients

31:37 Handling Challenges and Accountability

32:54 Philanthropy and Personal Commitment

45:34 Legacy and Family Values

48:23 Advice for Aspiring Property Investors

50:50 Daily Motivation and Passion

52:05 Conclusion and Contact Information

Follow Elysha and Chris:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chris-christofi/

Website: https://chrischristofi.com.au/

Get your copy of his book here: https://amzn.asia/d/gBOv7yN