In this episode of Marketing Made Iconic, I had the absolute pleasure of speaking with Rachel Flood—a fourth-generation entrepreneur whose story is anything but traditional. Rachel has built a bold, multi-industry business spanning property, finance, and solar, all while honouring the legacy of the iconic Flood name.

What struck me most was Rachel’s raw honesty. She opened up about walking away from a six-figure career, rebuilding after devastating business partnerships, and trusting her gut to build something entirely her own. We talked about the surprising power of solar leads, why everyday Aussies are often sitting on untapped wealth, and how Rachel’s clients from Mongolia to Europe are finding their way to her through reputation and integrity.

This isn’t just a story about property or entrepreneurship—it’s a powerful reminder of resilience, long-game thinking, and building a business that truly aligns with your values. If you’ve ever questioned your next step or felt burned by past mistakes, Rachel’s story will absolutely resonate with you.

00:00 Introduction to Wealth Advisory Insights

00:22 Meet Rachel Flood: A Legacy of Innovation

00:45 Rachel's Entrepreneurial Journey

01:22 The Flood Legacy: A Family Business

03:45 Navigating Multiple Roles: Wealth Advisor to Property Developer

07:23 Global Expansion and Clientele

11:04 Building Wealth: Strategies and Challenges

13:30 Lessons Learned and Future Plans

20:29 Market Trends and Investment Advice

25:31 Future of the Flood Group

27:30 Conclusion and Contact Information

Follow Elysha and Rachel:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Rachel:

LinkedIn: https://www.linkedin.com/in/rachael-flood-76327118/

Website: rlfcorporation.com