Want to be a better problem solver? What if the solution is to get in the mud?

In this episode, I interview Joe De Sena. He's the founder of Spartan and is the host of CNBC's No Retreat: Business Bootcamp.

This incredibly powerful show puts business people in physically challenging situations as a way of getting them to be more resilient.

In this episode, here are some of the questions we tackle:

• Why Spartan? He feels that businesspeople need to treat themselves like an Olympian - going for the gold medal.
• Why the TV Show? A lot of people like the idea of being in business but might not be fully committed.
• What is the Show? The use of military-style training, tackling obstacles to build resiliency skills.
• Why Physical Challenges? If you can master being under tremendous physical and mental stress and still push through and  keep it together, you're unbreakable.
• Why Do Businesses Fail? Most businesses fail because they quit when it gets hard.
• How is the Show Constructed? Each week, three business issues are identified and then physical challenges are constructed to help them get stronger in dealing with them.
• Why Does It Work? He uses an analogy on how steel is made:you heat it, pound it, and then drown it. His physical process is about tackling the problems and searing it into their brains.
• What are the Results? Each week, at the end of the show, the positive impact is shared. For example, one company increased sales 170% in just three months.
• How Has This Been Applied to Your Business? Joe shares how the pandemic decimated the Spartan business and how his process helped keep the company afloat (this is a very compelling story).
• What are the Three Top Challenges for Businesses? 1) Communication, 2) Process (having Standard Operating Procedures), and 3) Cash.

And we covered so much more.

We also discovered that we both are Cornellians who lived in Boston and now live in the Orlando area. Small world.

This is an episode you won't want to miss. Please share it with others who might find it valuable. And be sure to watch the show on CNBC: https://www.cnbc.com/no-retreat/

In this freeform podcast episode, I share my thoughts on my next book: DIVOT.

A divot is a term from golf. It's when you swing at the ball, if you go too deep, a chunk of grass goes flying, and this is a divot.

And that's the premise of the next book - how can we go deep and create more customer value?

Rather than changing direction (pivot) it is about deep value creation.

In this episode, I cover a number of different topics related to the book:

• Where do we double down on our investments?
• How can we identify our differentiator and use that to prioritize investments?
• How can the divot help create employee engagement and reduce burnout?
• How can we best motivate employees (compensation, community, contribution)?
• How can we provide stability for our employees (vs feeling like employees are working in quicksand)?
• Why divoting is not the about standing still but is about going deeper.
• The 5D of Differentiation (Distinctive, Desirable, Durable, Disruption-Proof, Disseminated)
• Why we want a laser focus on investments rather than diluting and dissipating our energies
• ...and much more

I cover a lot of territory in this episode!

If you have any stories to contribute to the new book, please drop me a line.

P.S. Note that the title may change. The content might shift. And in the end it might be something other than a book. But the general philosophy of whatever I create will remain the same.

To celebrate Thanksgiving here in the United States, I decided to share this segment from my book, Goal-Free Living. Chapter 4 is entitled, "Want What You Have." Instead of looking for more and creating a different future, appreciate what you have now.

Before we get to the podcast, I want to share two items:

1. My "Purple Monday" sale  - $50 off the Personality Poker® Starter Kit and a free copy of Best Practices are Stupid if you buy a copy of Invisible Solutions. Sale ends December 3rd. Learn more here: https://stephenshapiro.com/purple-monday/
2. The launch of my new yearlong peer-to-peer mastermind as just announced. Learn more at www.invisiblesolutionsmastermind.com. If you qualify and this is of interest to you, please schedule a discovery call to explore this further.

In the podcast I share a number of stories that will hopefully inspire you to have a deeper appreciate for where you are in life, even if things are challenging at the moment.

Happy Holidays!