Fitness Business

Without the right mindset, no one will reach their health and fitness potential, and that's exactly what James Atkinson focuses on in this book. James Atkinson knows what it takes to set a goal, and only through sustained, consistent motivation will that goal ever be met. This book is for anyone who wants to make a change in their life but doesn't know where to start, or doesn't think they have the motivation to meet their goals because after all, motivation is a shared quality in any type of fitness goal.

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside. Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance.

The bestselling author of How to Escape from Prison, prisoner-turned-psychologist Paul Wood on developing the mental strength and fitness to take on all of life's challenges Getting and staying mentally fit, just like getting and maintaining a high level of physical fitness, involves hard work...

For 30 days, Morgan Spurlock ate nothing but McDonald’s as part of an investigation into the effects of fast food on American health. The resulting documentary earned him an Academy Award nomination and broke box-office records worldwide. But there’s more to the story, and in Don’t Eat...

The health and fitness industry is booming in an unconscionable fashion. People are now more than ever willing to pay premium dollar for their personal fitness. If this is the case, then why are so many health professionals struggling to make a decent living? The certifications (from yoga to personal training) give very little guidance in the way of actually monetizing your skill set as a fitness professional.

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post #1 NEW YORK TIMES BESTSELLER JAMES BEARD AWARD WINNER In this “propulsively written [and] persuasively argued” (The Boston...

Everybody should be able to reach and maintain their ideal weight. The solution is to code your brain and help it remain motivated for any exercise regimen or diet you start. This can be done through self-talk. You can start to change your thoughts and your actions by listening to affirmations as well as repeating them.

The Omnivore's Dilemma meets Fast Food Nation from a global perspective in this game-changing look at the science, economics, and history of ultra-processed food and the industry's effect on our health and planet. It’s not you, it’s the food. How much of our daily caloric intake comes from...

Today's corporate world is much like the world of professional sports -- fiercely competitive, mentally and physically demanding, and requiring constant, vigilant, training. More than ever, to maintain health, happiness, and career success, executives and employees must become Corporate Athletes...

In today's fast-paced business world, the key to success lies not just in the techniques we use but in the connections we forge. Yoga in Sales: Always Be Connecting—The Art of Selling: Harnessing Yoga Philosophy for Transformative Sales Interactions! offers a transformative approach that merges the ancient wisdom of yoga with the dynamic field of sales.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.

A detailed blueprint of exactly what to change for the biggest impact, The Health Habit is a researched framework of 27 of the most important habits a human can ever have. It starts from the morning, to what you eat, how you think, how you plan, how you sleep, and everything else. Learn how to make it painless and sustainable, and it will follow you for the rest of your life.

From humble beginnings of just $150 to his name, to a multi-million dollar brand and franchise business, 4U Fitness, Daniel Nyiri has learned the ins and outs of what it takes to build a truly successful business. In this book Daniel shares the strategies necessary to achieve long term success as a gym owner by teaching you how to work on the business instead of in it. You'll learn invaluable information to apply to your gym so that it too can become a seven-figure business.

Are you a fitness trainer spending more time on paperwork than coaching? Writing programs, meal plans, and client communications that drain hours from your day? This comprehensive guide shows you exactly how to use ChatGPT and Claude to build a more profitable, scalable fitness coaching practice without losing your personal touch.101 AI Tools and Prompts for Fitness Trainers is the first book designed specifically for fitness professionals who want to leverage artificial intelligence for real business results.

Get Rich with Personal Training, is a fast, simple to read and novel approach to creating a personal training business, that is not only sustainable, but also brings in some serious cash. If you are tired of hearing "Just walk the floor and talk to people" as advice from other personal trainers, and would like to know what actually works, then this is the book for you.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

Start your own gym, build a profitable business from scratch, and start changing lives. You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session. Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.

Actress and empowerment counselor Tina Lifford guides readers on connecting with their authentic Self—the source of personal power, greater health, and joyful wellbeing—in this follow-up to The Little Book of Big Lies, an inspiring and hands-on guide in the tradition of Yasmine Cheyenne’s...

You are about to discover how to achieve a lifestyle you have always wanted and create a new, stronger version of yourself. You see, it's always a lack of emotional fitness and low self-esteem that are the reasons why even smart, competent and talented people are not able to achieve a satisfying life, a life that should easily be possible for them.

"Building Your Personal Trainer Business" by VentureNest Books is a comprehensive guide aimed at fitness enthusiasts looking to transition into a successful personal training career. The book addresses common challenges faced by aspiring trainers, such as creating a business plan, developing effective coaching strategies, and managing the entrepreneurial aspects of fitness. This guide provides actionable insights for both newcomers and experienced professionals in the health and wellness industry.