Fitness Business

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals.

To perform better in any situation - in your career, hobbies, relationships, or in any facet of your life - it is critical to develop psychological skills, which, just like physical abilities, can be taught, learned, and practiced. Both as individuals and as groups, we can tone these psychological skills and use them to heighten awareness, foster talents and technical abilities, and reach peak performance. Mental preparedness and psychological awareness are the keys to thriving in any environment.

There are no more nine-to-five, punch-a-clock-then-retire jobs left. You can’t depend on a college degree to guarantee a career anymore. Here’s the great news: the new economy is a blank slate. You have the opportunity to create any career you want for yourself. For the first time ever, new entrepreneurs have an unlimited audience for any product or service they can dream up. For the first time in history, you have the opportunity to use your passion to help others, even if you don’t know them yet. The world is open to entrepreneurs who can create value for their audience.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

The health and fitness industry is booming in an unconscionable fashion. People are now more than ever willing to pay premium dollar for their personal fitness. If this is the case, then why are so many health professionals struggling to make a decent living? The certifications (from yoga to personal training) give very little guidance in the way of actually monetizing your skill set as a fitness professional.

In their first-ever jointly authored book, Michael and Nancy Brown share the inspiring, practical, and humorous story of their own journey from obesity to vibrant health. If you want to break free from the stronghold of food and discover a wonderful new way of life, this book will tell you the way. 

If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.

You are about to discover how to achieve a lifestyle you have always wanted and create a new, stronger version of yourself. You see, it's always a lack of emotional fitness and low self-esteem that are the reasons why even smart, competent and talented people are not able to achieve a satisfying life, a life that should easily be possible for them.

For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Toughness has long been held as the key to overcoming a challenge and achieving greatness, whether it is on the sports field, at a boardroom, or at the dining room table. Yet, the prevailing model has promoted a mentality based on fear, false bravado, and hiding any sign of weakness. In other words, the old model of toughness has failed us. Steve Magness, a performance scientist who coaches Olympic athletes, rebuilds our broken model of resilience with one grounded in the latest science and psychology

Do you want to build a budget that actually works for you? Are you ready to transform your relationship with money? This New York Times bestseller has already helped millions of people just like you learn how to develop everyday money-saving habits with the help of America's favorite finance coach, Dave Ramsey. By now, you've already heard all of the nutty get-rich-quick schemes and the fiscal diet fads that leave you with a lot of quirky ideas but not a penny in your pocket. If you're tired of the lies and sick of the false promises, Dave is here to provide practical, long-term help.

Reduce stress and anxiety, increase your productivity, detox your body, balance your health, and find the path to greater mindfulness with this collection of signature breathing techniques by the world's leading breathmaster, Dan Brulé.

I’m missing out on my life. What’s wrong with me? If that’s ever crossed your mind, and if you know there’s more to life than what you’ve been living, this audiobook is for you. It sucks to acknowledge that you are what’s keeping you from the life you want. You sacrifice what you want most for what you want in the moment. You know everything you’re supposed to do, and yet you feel stuck - limited by your past, overwhelmed by your future - in a purgatory of your own behavior.

Travis Macy has summited glacial peaks in the French Alps, rappelled into limestone caves in China, and raced through parched deserts in Utah. In 2013 he famously won the Leadman Series, a combination of nearly 300 miles of high-altitude trail running and mountain biking over the course of five epic endurance races. Macy achieved all of these victories without elite professional training or even exceptional strength, speed, or flexibility.

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

Tabitha Brown's path to stardom was a long and winding one. For years she pursued acting while raising a family and dealing with undiagnosed chronic autoimmune pain. Before she became vegan, her condition made her believe she wouldn't live to see forty. Now she's one of the most popular personalities in the world, with millions of followers on TikTok, Instagram, and Facebook whom she inspires to live and eat well with her blend of homespun wisdom and delicious home cooking. With her relatable personality and health struggles, Tabitha connects with a good story and gentle hand.

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside. Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

Penguin presents the audiobook edition of Stick with It by Sean Young, read by Roger Wayne. We all have bad habits - whether it's a weakness for junk food, a smartphone addiction or a lack of exercise. But change is hard. Forty percent of dieters quit within a week. Eighty percent of New Year's resolutions don't last beyond January. How can we kick bad habits - and stick with it?