Showing results by narrator "David Drummond" in All Categories

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Jude and Haven share a secret. One he willingly hides and she tries to forget, but regardless, it has tied them together. It's not until their relationship is discovered that Haven has a choice to make.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

It’s been seven years since the end of the Naxid War. Sidelined for their unorthodox tactics by a rigid, tradition-bound military establishment, Captain Gareth Martinez and Captain Lady Sula are stewing in exile, frustrated and impatient to exercise the effective and lethal skills they were born to use in fighting the enemy. Yet after the ramshackle empire left by the Shaa conquerors is shaken by a series of hammer blows that threaten the foundations of the commonwealth, the result is a war no one planned, no one expected, and no one knows how to end.

Alexander von Humboldt (1769-1859) is the great lost scientist: more things are named after him than anyone else. There are towns, rivers, mountain ranges, the ocean current that runs along the South American coast; there's a penguin, a giant squid - even the Mare Humboldtianum on the moon. His colourful adventures read like something out of a Boy's Own story.

From June 1967 to June 1968, Tom Johnson accumulated an astonishing 1,600 flying hours piloting the UH-1 "Iroquois" - better known as the "Huey" - as part of the famous First Air Cavalry Division. His battalion was one of the most decorated units of the Vietnam War, and helped redefine modern warfare. Johnson's riveting memoir takes us into key battles and rescue missions, including those for Hue and Khe Sanh. In harrowing detail, he tells of being shot down in the battle of A Shau Valley, of surviving enemy attacks during the Tet Offensive, and of a death-defying nighttime river rescue.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

In early May 2006, a young British climber named David Sharp lay dying near the top of Mount Everest while forty other climbers walked past him on their way to the summit. A week later, Lincoln Hall, a seasoned Australian climber, was left for dead near the same spot. Hall's death was reported around the world, but the next day he was found alive after spending the night on the upper mountain with no food and no shelter.

The Dread Empire of the Shaa is no more, following the death of the last oppressor. But freedom remains elusive for the myriad sentient races enslaved for 10 centuries, as an even greater terror arises. The Naxids - a powerful insectoid species themselves subjugated until the recent Shaa demise - plan to fill the vacuum with their own bloody domination, and have already won a shattering victory with superior force and unimaginable cruelty. But two heroes survived the carnage at Magaria.

Like so many others, David Lebovitz dreamed about living in Paris ever since he first visited the city in the 1980s. Finally, after a nearly two-decade career as a pastry chef and cookbook author, he moved to Paris to start a new life. Having crammed all his worldly belongings into three suitcases, he arrived, hopes high, at his new apartment in the lively Bastille neighborhood.

I am not perfect is a simple statement of profound truth, the first step toward understanding the human condition, for to deny your essential imperfection is to deny yourself and your own humanity. The spirituality of imperfection, steeped in the rich traditions of the Hebrew prophets and Greek thinkers, Buddhist sages and Christian disciples, is a message as timeless as it is timely. This insightful work draws on the wisdom stories of the ages to provide an extraordinary wellspring of hope and inspiration to anyone thirsting for spiritual growth and guidance in these troubled times.

The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions - as seen in the recent corporate scandals that rocked the business world - the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure.

An infinite, sweeping saga of interstellar war - the first SF classic for the 21st century. The empire of the Shaa lasted 10,000 years. Years of terror, infinite violence and oppressive, brutal order. Now the Shaa are no more, but the terror and violence are only beginning... The Shaa, rulers of the universe, began to commit ritual suicide when it became clear that their minds - profoundly intelligent but limited - would accept no further information. Near immortality was their one, great mistake.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

When friends join ex-soldier Jonah on a European vacation, they discover that the beautiful German town where he was once stationed is now completely vacant. But the strangeness doesn’t end there. One of their group falls into a coma, another sees a strange creature, and large mounds of dirt appear everywhere. Before they can determine just what is happening, Jonah realizes that something very deadly is watching from the shadows, waiting to hunt them.

From Larry J. Musson comes an authentic account of combat with an airborne company in the waterlogged rice paddies and demanding jungles of South Vietnam. Share the experiences of fighting men under punishing conditions, extreme temperatures, and intense monsoon rains as they search for the enemy in the rugged mountains and teeming lowlands. Relive all the terror, humor, and sadness of one man's tour of duty with real-life action in spectacular, stunning detail.

The universe has fallen into bloody chaos now that the dread empire of the tyrannical Shaa is no more - at the mercy of the merciless insectoid Naxid, who now hunger for domination. But the far-flung human descendants of Terra have finally tasted liberty, and their warrior heroes will not submit. Separated by light-years, Lord Gareth Martinez and the mysterious guerrilla fighter Caroline Sula each pursue a different road to victory in tomorrow's ultimate battle - for the new order will be far more terrible than the old...

Blackout Wars is about the historically unprecedented threat to our electronic civilization from its dependence on the electric power grid. In a nationwide blackout lasting months or years, the entire population of the US could be at risk. There would be no food. No water. Communications, transportation, industry, business, and finance - all of the critical infrastructures that support modern civilization would be paralyzed. Threats to the electric power grid are posed by cyber-attack, sabotage, a geomagnetic super-storm, and electromagnetic pulse (EMP) from the high-altitude detonation of a nuclear weapon.

America Anonymous is the unforgettable story of eight men and women from around the country - including a grandmother, a college student, a bodybuilder, and a housewife - who are struggling with addictions. For nearly three years, acclaimed journalist Benoit Denizet-Lewis immersed himself in their lives as they battled drug and alcohol abuse, overeating, and compulsive gambling and sexuality.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.