Showing results by author "Sinan Aral" in All Categories
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt
- By: Sinan Aral
- Narrated by: Mike Chamberlain
- Length: 14 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt
- Narrated by: Mike Chamberlain
- Length: 14 hrs and 38 mins
- Release date: 01-10-2020
- Language: English
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Non-member price: $27.33 or 1 Credit
Sale price: $27.33 or 1 Credit
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