Try free for 30 days
-
The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt
- Narrated by: Mike Chamberlain
- Length: 14 hrs and 38 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $27.33
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Breaking the Social Media Prism
- How to Make Our Platforms Less Polarizing
- By: Christopher A. Bail
- Narrated by: Tim Fannon
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.
-
-
An extremely insightful read
- By Andrew Ball on 07-04-2021
-
Influenced
- The Impact of Social Media on Our Perception
- By: Brian Boxer Wachler
- Narrated by: Brian Boxer Wachler, Raymond J. Lee
- Length: 9 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Never really delivered...
- By jimjim on 22-01-2017
-
Hacking Marketing
- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- By: Scott Brinker
- Narrated by: Walter Dixon
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage.
-
-
Insightful but too long-winded.
- By Mr J I STEWART on 11-11-2019
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Simple and easy to listen to
- By Amazon Customer on 25-10-2016
-
How to Go Viral and Reach Millions
- Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump
- By: Joseph Romm
- Narrated by: Brooke Heatley
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
How to Go Viral and Reach Millions is the first book to reveal all the latest secrets for consistently generating viral online content - words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely.
-
Breaking the Social Media Prism
- How to Make Our Platforms Less Polarizing
- By: Christopher A. Bail
- Narrated by: Tim Fannon
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.
-
-
An extremely insightful read
- By Andrew Ball on 07-04-2021
-
Influenced
- The Impact of Social Media on Our Perception
- By: Brian Boxer Wachler
- Narrated by: Brian Boxer Wachler, Raymond J. Lee
- Length: 9 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Never really delivered...
- By jimjim on 22-01-2017
-
Hacking Marketing
- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- By: Scott Brinker
- Narrated by: Walter Dixon
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage.
-
-
Insightful but too long-winded.
- By Mr J I STEWART on 11-11-2019
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Simple and easy to listen to
- By Amazon Customer on 25-10-2016
-
How to Go Viral and Reach Millions
- Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump
- By: Joseph Romm
- Narrated by: Brooke Heatley
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
How to Go Viral and Reach Millions is the first book to reveal all the latest secrets for consistently generating viral online content - words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely.
-
Digital Madness
- How Social Media Is Driving Our Mental Health Crisis—and How to Restore Our Sanity
- By: Nicholas Kardaras
- Narrated by: Jonathan Todd Ross
- Length: 11 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dr. Nicholas Kardaras answers the question of why young people’s mental health is deteriorating as we become a more technologically advanced society. While enthralled with shiny devices and immersed in social media, our young people are struggling with record rates of depression, loneliness, anxiety, overdoses and suicide. Our immersion in toxic social media has created polarizing extremes of emotion and addictive dependency, while also acting as a toxic "digital social contagion”, spreading a variety of psychiatric disorders.
-
Sway
- Unravelling Unconscious Bias
- By: Pragya Agarwal
- Narrated by: Aysha Kala
- Length: 14 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Have you ever been told to smile more, been teased about your accent or had your name pronounced incorrectly? If so, you’ve probably already faced bias in your everyday life. We like to believe that we are all fair-minded and egalitarian, but we all carry biases that we might not even be aware of. We might believe that we live in a post-racial society, but racial tension and inequality is pernicious and pervasive. We might believe that gender inequality is a thing of the past, but it is still ubiquitous.
-
Did That Just Happen?!
- Beyond "Diversity"-Creating Sustainable and Inclusive Organizations
- By: Stephanie Pinder-Amaker, Lauren Wadsworth
- Narrated by: Joy Vandervort
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
An accessible guide showing all people how to create and sustain diversity and inclusivity in the workplace - no matter your identity, industry, or level of experience.
-
Algorithms of Oppression
- How Search Engines Reinforce Racism
- By: Safiya Umoja Noble
- Narrated by: Shayna Small
- Length: 6 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
-
-
I regret buying this book, but not listening to it
- By Anonymous User on 10-10-2020
-
iGen
- The 10 Trends Shaping Today's Young People - and the Nation
- By: Jean M. Twenge Ph.D.
- Narrated by: Madeleine Maby
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
An entertaining first look at how today's members of iGen - the children, teens, and young adults born in the mid-1990s and later - are vastly different from their millennial predecessors and from any other generation, from the renowned psychologist and author of Generation Me.
-
-
insightful - highly recommended
- By Alison on 30-01-2020
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
-
Great content, poor narration
- By Tory Angele on 20-12-2022
-
Hate Inc.
- Why Today's Media Makes Us Despise One Another
- By: Matt Taibbi
- Narrated by: Robert Fass
- Length: 12 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this characteristically turbocharged new book, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. In the internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks.
-
-
Required reading for 2020's
- By Raf on 04-05-2020
-
60 Seconds and You're Hired!
- By: Robin Ryan
- Narrated by: Robin Ryan
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you are moving up, moving on, or just starting out, America's top career coach, Robin Ryan, offers proven, easy-to-learn techniques for mastering the job interview and landing the job of your dreams. This brief, compact book, newly updated in 2008, is packed with useful tips such as: how to establish a career identity or personal brand in the opening minutes of an interview using the 60 Second Sell¿, answers to more than 100 of the toughest interview questions.
-
Meme Wars
- The Untold Story of the Online Battles Upending Democracy in America
- By: Joan Donovan, Emily Dreyfuss, Brian Friedberg
- Narrated by: Rick Adamson
- Length: 14 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
A groundbreaking investigation into the digital underworld, where far-right operatives wage wars against mainstream America, from a masterful trio of experts in media and tech. A political thriller with the substance of a rigorous history, Meme Wars is the astonishing story of how extremists are yanking our culture and politics to the right. And it’s a warning that if we fail to recognize these powerful undercurrents, the great meme war for the soul of America will soon be won.
-
Team Human
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 5 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Though created by humans, our technologies, markets, and institutions often contain an antihuman agenda. Douglas Rushkoff, digital theorist and host of the NPR-One podcast Team Human, reveals the dynamics of this antihuman machinery and invites us to remake these aspects of society in ways that foster our humanity. In 100 aphoristic statements, his manifesto exposes how forces for human connection have turned into ones of isolation and repression.
-
-
Powerful in its brevity
- By ingswarrior on 18-12-2022
-
The Mushroom at the End of the World
- On the Possibility of Life in Capitalist Ruins
- By: Anna Lowenhaupt Tsing
- Narrated by: Susan Ericksen
- Length: 11 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Matsutake is the most valuable mushroom in the world - and a weed that grows in human-disturbed forests across the northern hemisphere. Through its ability to nurture trees, matsutake helps forests to grow in daunting places. It is also an edible delicacy in Japan, where it sometimes commands astronomical prices. In all its contradictions, matsutake offers insights into areas far beyond just mushrooms and addresses a crucial question: what manages to live in the ruins we have made?
-
-
bad narration, good book
- By Sophie on 29-06-2023
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
Publisher's Summary
Named one of the best books of the year by Wired.
In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us.
Why does fake news spread faster than the truth?
Do products and ideas become popular because they are good or because they are rated highly online?
How does influence actually work and what does it mean to be influential?
Which strategies and tactics can help businesses survive and thrive in the New Social Age?
Human beings have always been a social species. We’ve been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high-octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.
Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health and shows us how to adapt our society to the hyper-socialised state the Hype Machine has wrought.
This is a fascinating book that provides counter-intuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.