Showing results by publisher "Gildan Media" in Science & Engineering

Our rapidly industrializing world has an insatiable hunger for energy and conventional sources are struggling to meet demand. Oil is running out, coal is damaging our climate, many nations are abandoning nuclear, yet solar, wind, and water will never be a complete replacement. The solution, says Daniel Clery in this deeply researched and revelatory book, is to be found in the original energy source: the Sun itself.

Data Driven Business Transformation is the practical guide to harnessing your data to compete and thrive in today's dynamic marketplace. This essential resource provides the insight, knowledge and focus you require to transform your business - unlocking the power of data and revealing its hidden value. Delivering step-by-step instructions to every stage of data transformation, this book enables you to strengthen your data literacy and make effective data-driven decisions.

50 Great Myths of Human Evolution uses common misconceptions to explore basic theory and research in human evolution and strengthen critical thinking skills for lay audiences, listeners, and students. Includes myths such as: "Humans lived at the same time as dinosaurs"; "Lucy was so small because she was a child"; "Our ancestors have always made fire"; and "There is a strong relationship between brain size and intelligence."

In this book the philosopher Jonathan Westphal examines the mind-body problem in detail, laying out the reasoning behind the solutions that have been offered in the past and presenting his own proposal. The sharp focus on the mind-body problem, a problem that is not about the self or consciousness or the soul or anything other than the mind and the body, helps clarify both problem and solutions. Westphal outlines the history of the mind-body problem, beginning with Descartes.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Early birds and night owls are born, not made. Sleep patterns are the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. By understanding and respecting our internal time, we can live better.

Artificial intelligence powers Google's search engine, enables Facebook to target advertising, and allows Alexa and Siri to do their jobs. AI is also behind self-driving cars, predictive policing, and autonomous weapons that can kill without human intervention. These and other AI applications raise complex ethical issues that are the subject of ongoing debate. This volume in the MIT Press Essential Knowledge series offers an accessible synthesis of these issues.

In this no-holds-barred treatise, Donald Shoup argues that free parking has contributed to auto dependence, rapid urban sprawl, extravagant energy use, and a host of other problems. Planners mandate free parking to alleviate congestion but end up distorting transportation choices, debasing urban design, damaging the economy, and degrading the environment. Ubiquitous free parking helps explain why our cities sprawl on a scale fit more for cars than for people. But it doesn't have to be this way.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.

By explaining how the human brain works and outing its most irrational processes, this book provides the thinking tools that will help you make better decisions, ask the right questions (at the right time), know what to look for when evaluating information, and understand how your own brain subconsciously clouds your judgment. Think you're too smart to be easily misled? Harrison summarizes scientific research showing how easily even intelligent and well-educated people can be fooled.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

Science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics - as well as interviews with many of the top thinkers in psychology and neuroscience today.

Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body culture, mindset, and leadership and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility. 

Quantum physics is notable for its brazen defiance of common sense. (Think of Schrödinger's Cat, famously both dead and alive.) An especially rigorous form of quantum contradiction occurs in experiments with entangled particles. Our common assumption is that objects have properties whether or not anyone is observing them, and the measurement of one can't affect the other. Quantum entanglement rejects this assumption, offering impeccable reasoning and irrefutable evidence of the opposite. Is quantum entanglement mystical, or just mystifying?

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

This audiobook explains why AI is unique, what legal and ethical problems it could cause, and how we can address them. It argues that AI is unlike any other previous technology, owing to its ability to take decisions independently and unpredictably. This gives rise to three issues: responsibility - who is liable if AI causes harm; rights - the disputed moral and pragmatic grounds for granting AI legal personality; and the ethics surrounding the decision-making of AI.

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.