Showing results by publisher "Berrett-Koehler Publishers" in Money & Finance

It may be hard to believe in an era of Walmart, Citizens United, and the Koch brothers, but corporations are on the decline. The number of American companies listed on the stock market dropped by half between 1996 and 2012. In recent years we've seen some of the most storied corporations go bankrupt (General Motors, Chrysler, Eastman Kodak) or disappear entirely (Bethlehem Steel, Lehman Brothers, Borders).

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.

Special-interest money is destroying our democratic process. But now that the Citizens United decision has thrown out campaign spending limits as abridgments of free speech, Americans want to know what they can do about it. Derek Cressman gives us the tools, both intellectual and tactical, to fight back. There's nothing inherently unconstitutional in limiting the amount of speech, Cressman insists.

The ways you spend your time, your energy, and your purchasing dollars are investments just as much as any brokerage account is, and they deserve the same kind of attention. The Resilient Investor shows you how to expand the concept of investing beyond stocks and bonds, wake up from dangerous old investing patterns, open your eyes to new opportunities, and build a better world.

This is the first practical guide for every citizen on the problem of corporate personhood and the tools we have to overturn it. Jeff Clements explains why the Citizens United case is the final win in a campaign for corporate domination of the state that began in the 1970s under Richard Nixon. More than this, Clements shows how unfettered corporate rights will impact public health, energy policy, the environment, and the justice system.

Paul Polak, whose organization International Development Enterprises (IDE) has directly helped over 17 million people get out of poverty permanently, exposes the top 3 things we are doing wrong in our efforts to end the root causes of poverty. He then, through the story of a Nepali farmer, goes on to detail solutions for what actually works when it comes to ending poverty.

In this groundbreaking guide to building an ethical economy, Peter Brown and his colleagues at the Quaker Institute for the Future show readers how a system that embodies the core Quaker principle of "right relationship" can deliver a more equitable and sustainable future.

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.

Disruption - the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts - drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware. Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs.

Time has become a precious commodity, so business leaders who can save their customers’ time more effectively than competitors do will win their loyalty. To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time. 

Ben Price reveals that our constitution and legal system were intentionally designed to give more rights to the wealthy propertied class than the rest of us, and exposes how this hamstrings our ability to effectively address a host of pressing social and environmental problems - and what we can do about it. Many of today’s most serious issues - homelessness, gun violence, fracking, prison privatization, predatory lending, and many more - resist resolution because the “rights of property” undermine the rights of people.

This updated classic offers clear and concise explanations of the basic legal concepts of government contract law for professionals at any stage of their career. In straightforward language for contracting officers, contract administrators, contractors, subcontractors, and others in the procurement field, this new edition has been updated with new cases and regulations.

Corporations have a huge influence on the life of every citizen. This book offers a visionary but practical plan to give every citizen a say in how corporations are run while also gaining some supplemental income. It lays out a clear approach that uses the mechanisms of the private market to hold corporations accountable to the public. This would happen through the creation of what the authors call the Universal Fund, a kind of national, democratic, mega mutual fund. Every American over 18 would be entitled to a share and would participate in directing its share voting choices.

Being young is the ultimate advantage when it comes to building wealth. It may not seem like it when you look at your student loan debt or when the rent comes due, but you have a huge amount of a priceless resource: time. You just need to know what to do with it. Rising-star financial advisor Dasarte Yarnway offers a simple four-step mastery approach anyone can follow to become a master wealth builder. It's a system he himself lives by.  

Veteran community organizer Paul Born's work has contributed to lowering cancer rates in Maine, improving mental health for young people in Florida, and reducing poverty rates in Canada by 20 percent. In this much-needed new book, he shares stories of how he was able to catalyze local communities and guide them to make significant progress on seemingly intractable community problems.