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Mastering the New Media Landscape

Embrace the Micromedia Mindset

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Mastering the New Media Landscape

By: Barbara Cave Henricks, Rusty Shelton
Narrated by: Rusty Shelton
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Summary

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

©2016 Barbara Cave Henricks and Rusty Shelton (P)2016 Barbara Cave Henricks and Rusty Shelton E-Commerce Marketing Marketing & Sales Public Relations Commerce Inspiring Business
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