Showing results by publisher "--Tyson Hanks" in Writing & Publishing

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Marie Colvin was glamorous, hard-drinking, braver than the boys, with a troubled and rackety personal life. With fierce compassion and honesty, she reported from the most dangerous places in the world, fractured by conflict and genocide, going in further and staying longer than anyone else. In Sri Lanka in 2001, Marie was hit by a grenade and lost the sight in her left eye - resulting in her trademark eye patch - and in 2012 she was killed in Syria. Like her hero, the legendary reporter Martha Gellhorn, she sought to bear witness to the horrifying truths of war..

An approachable craft talk, written and read by Julia Whelan. Combining her perspectives as a writer, an educator, and a narrator, she breaks down what makes books connect with readers. Using Simon Sinek's seminal TedTalk for the business community, "Knowing Your Why", as a starting point, Julia applies this to the broader craft of storytelling: If you know why you are writing something, your audience will know why they're reading it. So... how does one do that?

Caring or careless? In this powerful and moving essay, Micheline Lee tells the story of the National Disability Insurance Scheme, a transformative social change that ran into problems. For some users it has been “the only lifeboat in the ocean,” but for others it has meant still more exclusion. Lee explains what happened, showing that the NDIS, for all its good intentions, has not understood people with disabilities well enough. While government thought the market could do its job, a caring society cannot be outsourced.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

This guide to play reading for students and practitioners of both theater and literature complements, rather than contradicts or repeats, traditional methods of literary analysis of scripts. Ball developed his method during his work as Literary Director at the Guthrie Theater, building his guide on the crafts playwrights of every period and style use. The audiobook is full of tools for students and practitioners to use as they investigate plot, character, theme, and the other crucial parts of the superstructure of a play.

Drawing from her twenty years of teaching experience, bestselling writing career and popular newsletter, in Dear Writer Maggie Smith breaks down the craft of writing and creativity into ten essential elements: attention, wonder, vision, play, surprise, vulnerability, restlessness, tenacity, connection and hope.

In April 1986 a series of explosions shook the Chernobyl nuclear reactor. Flames lit up the sky, and radiation escaped to contaminate the land and poison the people for years to come. While officials tried to hush up the accident, Svetlana Alexievich spent years collecting testimonies from survivors - clean-up workers, residents, firefighters, resettlers, widows, orphans - crafting their voices into a haunting oral history of fear, anger and uncertainty, but also dark humour and love.

On the morning of July 3, 1994, a misreported forest fire on Storm King Mountain in Colorado became one of the greatest tragedies in the annals of firefighting. In this dramatic reconstruction of the disaster and its aftermath, John N. MacLean tells the heroic and cautionary story of nature at its most unforgiving.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Ready to transform your writing into revenue on Amazon KDP? Eager to learn the secrets of turning self-published success into steady income? Excited to explore the potential of your passion project as a profitable endeavor? In the evolving landscape of digital publishing, the power to share your story with the world has never been more accessible. Self-Publishing to Amazon KDP in 2024 is your comprehensive guide to harnessing this power, guiding you through every step of the self-publishing process.

In the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was a niche product, approved only for cancer patients in dire condition. So he recruited an ambitious, persuasive team, who employed a variety of deceptive techniques.

For aspiring writers, few experiences offer the thrill of a well-taught creating writing workshop - imagine the surge of fresh ideas filling your mind, exercise by exercise, as you absorb the skills of the craft from a seasoned expert almost effortlessly. Now you can experience this unmatched way of learning - at your own convenience - with Elizabeth Ayres' The Ultimate Creative Writing Workshop.

Write Through It is a candid, actionable guide to navigating the rollercoaster ride of writing and publishing, both on and off the page. Literary agent and author Kate McKean has been educating authors and demystifying publishing for years in her popular newsletter Agents & Books, and now she walks writers of all genres through every stage of the writing and publishing process and its accompanying emotional moments.

Coaches, Wellness Experts, and Entrepreneurs—Write Your Book Faster, Easier with AI! Struggling to find time or the right approach to writing your book? Stop the overwhelm—ChatGPT AI makes book writing faster, easier, and smarter than ever! The AI revolution is here! This book reveals a 9-step formula to write, publish, and launch a client-attraction book—without losing your unique voice and authenticity.

Most of what we say about books is really about the words inside them: the rosy nostalgic glow for childhood reading, the lifetime companionship of a much-loved novel. But books are things as well as words, objects in our lives as well as worlds in our heads. All books are, as Stephen King put it, 'a uniquely portable magic'. Here, Emma Smith shows us why. Portable Magic unfurls an exciting and iconoclastic new story of the book in human hands, exploring when, why and how it acquired its particular hold over us.

Join author and Japanologist Beth Kempton on a sacred journey to uncover the secrets of fearless writing which have lain buried in Eastern philosophy for two thousand years. In a radical departure from standard advice and widely held assumptions about the effort and suffering required for creative success, The Way of the Fearless Writer will show you there is another way to thrive—a path of trust, ease, freedom and joy.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

The musician and hip-hop legend - hailed as “the greatest MC of all time” and compared to Thelonious Monk - reimagines the writing handbook in this memoir and guide that incorporates the soulful genius, confidence, and creativity of a master artist.