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Perennial Seller

The Art of Making and Marketing Work that Lasts

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Perennial Seller

By: Ryan Holiday
Narrated by: Ryan Holiday
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About this listen

 The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. Creativity & Genius E-Commerce Marketing Marketing & Sales Personal Development Psychology Psychology & Mental Health Words, Language & Grammar Writing & Publishing Business Inspiring Commerce Comedy Management Leadership Classics
All stars
Most relevant
Ryan is a great author and narrator. Wins and holds your attention. I should’ve read this one earlier.

Perennial Author

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This book provides a call to action to make better art that lasts. With chapter after chapter of great advice on how to position your art to not only be great, but make a difference in people's lives, whatever that means to you, it then goes on to share strategies to get your work out there with a view to long term success. Well worth the investment.

Yes to this...

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Worth ever minute of your time ...as always, Ryan Holiday delivers on his promises. If your an artist of any type vital for your tool box.

Every artist a must have!

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3rd book I've bought from Ryan who is a great author, if your a fan of stoicism and business then you'll love this one.

Another classic from Ryan Holiday

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Excellent book. Surprised me actually as it gave me another perspective on personal journeys and *your* brand. I find that Ryan Holiday is one of my favorite author's. I enjoy his style, meticulous research, story telling. Recommended.

It’s about the brand

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