Showing results by publisher "--Tyson Hanks" in Words, Language & Grammar

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Hugh Riminton was a small-town New Zealand teenager with a possible drinking problem and a job cleaning rat cages when a chance meeting with a radio news director changed his life. The news man took a chance on him, and at 17 Riminton became a cadet reporter. Over nearly 40 years he has been shot at, blown up, threatened with deportation and thrown in jail. He has reported from nearly 50 countries, witnessed massacres in Africa, wars and conflicts on four continents, and every kind of natural disaster.

The Secrets of Story is a revolutionary and comprehensive writing guide for the 21st century, focused on clever ways to get an audience to fully identify with an all-too-human hero. Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Syd Field's books on the essential structure of emotionally satisfying screenplays have ignited lucrative careers in film and television since 1979. In this revised edition of his premiere guide, the underpinnings of successful onscreen narratives are revealed in clear and encouraging language that will remain wise and practical as long as audiences watch stories unfold visually—from hand-held devices to IMAX to virtual reality . . . and whatever comes next.

When a team of Victorian archaeologists began to dig into a grassy hill in Iraq, they chanced upon one of the oldest stores of knowledge ever seen: a library. As they excavated, and deciphered the library’s forgotten languages, they discovered that it had belonged to Ashurbanipal, a scholar king and conqueror who had ruled the kingdom of Assyria over two thousand years before. Assyriologist Selena Wisnom has spent years studying the tablets and is our expert, lively guide through the library stacks.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company’s mission. Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career.

Penguin presents the audiobook edition of Thank You for Arguing, written and read by Jay Heinrichs - your ultimate guide to the art of winning arguments, in a brand-new edition. Everyone is always trying to persuade us of something: politicians, advertising, the media and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

In Help! My Kid Hates Writing, Julie Bogart shares the secrets to breakthroughs in writing that have made her award-winning Brave Writer program a smash hit among homeschoolers and beyond. From unlocking the joys of freewriting to overcoming fear of the red pen, it blends useful advice and hands-on exercises with in-depth explanations of the underlying philosophy—and throws in more than a few pep talks for parents along the way.

Have you ever felt like your message isn’t landing, your voice isn’t being heard, or your words aren’t creating the impact you want? In The Seven Frequencies of Communication, world-renowned speaker and bestselling author Erwin Raphael McManus unveils a groundbreaking framework to help you master the art of connection and unlock the potential of your words. Every conversation has the power to ignite possibility—or extinguish it.

You can now develop your vocal power, presence, and influence on others and all within the comfort and privacy of your own home.Presence, charisma, and star quality lead directly to your state of mind and the way you inhabit your body.

The Rumi Collection presents an essential anthology of the works of the thirteenth-century Sufi poet and philosopher Jalâluddin Rumi. Known for his deeply mystical and spiritual writings, Rumi’s words have been carefully selected and arranged by acclaimed Sufi teacher Kabir Helminski to offer a comprehensive introduction to the poet’s life and thought. With contributions from numerous leading translators—The Rumi Collection provides an indispensable resource for all to explore the richness of Islamic mysticism and Rumi’s monumental contribution to the language of spirituality.

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

As a society, we’ve forgotten how to listen. Modern life is noisy and frenetic, and technology provides constant distraction. So we tune things out or listen selectively - even to those we love most. Now more than ever, we need to listen to those around us. New York Times contributor Kate Murphy draws on countless conversations she has had with everyone from priests to CIA interrogators, focus group moderators to bartenders, her great-great aunt to her friend's toddler, to show how only by listening well can we truly connect with others.

Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing. Revealing the 15 "beats" (plot points) that comprise a successful story - from the opening image to the finale - this audiobook lays out the 10 story genres ("Monster in the House"; "Whydunit"; "Dude with a Problem") alongside quirky, original insights ("Save the Cat"; "Shard of Glass") to help novelists craft a plot that will captivate - and a novel that will sell.

From Anna Akhmatova to Stefan Zweig, via Charles de Gaulle, Hitler, Thomas Mann and Charlie Chaplin, this varied and unfailingly absorbing book is both story and history, both public memoir and personal record - and provides an essential field-guide to the vast movements of taste, intellect, politics and delusion that helped to prepare the times we live in now.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

Maori at Home is the perfect introduction to the Maori language. A highly practical, easy and fun resource for everyday New Zealanders, it covers the basics of life in and around a typical Kiwi household.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.