Showing results by publisher "Penguin Audio" in Computers & Technology

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Between social media, constant connection, and addictive tech and smartphones, the boundaries of privacy are stretched thin. We can track our kids’ every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be “canceled” or even jeopardize their admission to college. All of this adds pressure on kids, particularly Gen Z. Growing Up in Public shows us that by focusing on character, rather than the threat of getting caught or exposed, we can support our kids to be authentically themselves.

How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us.

The artificial intelligence revolution has begun. Today, there are self-driving cars on our streets, autonomous weapons in our armies, robot surgeons in our hospitals - and AI's presence in our lives will only increase. One thing is clear: this is a technology like no other, one that raises profound questions about freedom, justice and the very definition of human agency. In Moral AI, world-renowned researchers in artificial intelligence and philosophy, Jana Schaich Borg, Walter Sinnott-Armstrong and Vince Conitzer tackle these thorny issues head-on.

Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world's largest free speech platform through sheer, unilateral force—and what that means for the protection of power in the modern age.

The robots are here. They make our cars; they deliver fast food; they mine the sea floor. And in the near-future, their presence will increasingly enter our homes and workplaces - making human-robot interaction a frequent everyday occurrence. What will this future look like? What will define the relationship between humans and robots? Here Kate Darling, a world-renowned expert in robot ethics, shows that in order to understand the new robot world, we must first move beyond the idea that this technology will be something like us.

Radical, reasonable, deeply felt and disarmingly honest, How To Save the Internet sets out a blueprint for a new era of global cooperation in order to reform Big Tech while preserving the fundamental openness of the internet – and thus the greatest opportunity for development and democratic empowerment of our lifetimes.

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win? Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists - almost all foreign born - are not alone.

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

The bicycle is a vestige of the Victorian era, seemingly out of pace with our age of smartphones and ridesharing apps and driverless cars. Yet we live on a bicycle planet. Across the world, more people travel by bicycle than by any other form of transportation. Almost anyone can learn to ride a bike—and nearly everyone does. In Two Wheels Good, writer and critic Jody Rosen reshapes our understanding of this ubiquitous machine, an ever-present force in humanity's life and dreamlife, and a flashpoint in culture wars for more for than 200 years.

An award-winning Financial Times columnist exposes the threat that Big Tech poses to our democracies, our economies and ourselves. Today Google and Facebook receive 90 percent of the world's news ad spending. Amazon takes half of all ecommerce in the US. Google and Apple operating systems run on all but 1 percent of cell phones globally. And 80 percent of corporate wealth is now held by 10 percent of companies - not the GEs and Toyotas of this world but the digital titans. How did we get here? How did the tech industry get to dominate our world so completely?

Women are not ancillary to the history of technology; they turn up at the very beginning of every important wave. But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize. Vice reporter and YACHT lead singer Claire L. Evans finally gives these unsung female heroes their due with her insightful social history of the Broad Band, the women who made the Internet what it is today. Evans shows us how these women built and colored the technologies we can't imagine life without.

Facebook knew it had a problem. The company had been humiliated by headlines, painted as complicit in the manipulation of democratic voting and an assault on the global social fabric. Their stated mission was to connect people, but they couldn't afford to destroy society in the process. And so they hired a small team to make sure they didn't repeat the same mistakes. From the Wall Street Journal reporter whose explosive stories have rocked Facebook and its leadership, this is the story of the Civic Integrity Team.

John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today but the unimaginable machines of the future. Machines are already more powerful than we can comprehend and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

In Rad Future, science influencer Isabelle Boemeke shatters the fear and misinformation surrounding this technology and shows how the actual science tells a different story. It turns out that nuclear-generated electricity—nuclear electricity—is our best option for ensuring the future of the planet. Nuclear can power cities, desalinate water, create carbon-free fertilizer, and heat homes, all with the smallest environmental footprint of any energy source.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.