What It Takes cover art

What It Takes

How I Built a $100 Million Business from My Kitchen Table

 Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

What It Takes

By: Raegan Moya-Jones
Narrated by: Raegan Moya-Jones
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $21.99

Buy Now for $21.99

About this listen

Penguin presents the audiobook edition of What It Takes written and read by Raegan Moya-Jones.

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.

©2018 Raegan Moya-Jones (P)2018 Penguin Audio Business Career Success Content Creation & Social Media Employment Personal Development Personal Success Professionals & Academics Social Media Women in Business Technology Career Management

Critic Reviews

Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit and vision - is available to all of us (Daphne Oz)
In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process (Rebecca Minkoff)
Raegan Moya-Jones shows entrepreneur hopefuls that it's okay not to know it all - as long as you're willing to do whatever it takes to make your dream a reality (Whitney Port)
All stars
Most relevant  
The most honest and forthright book I’ve ever read about starting up a business. No ego, no sugar coating and no fanciful ideas of instant success.

DO NOT GO PAST THIS BOOK

Something went wrong. Please try again in a few minutes.
Compulsory reading for women trying to run their own business & play by their own rules & sometimes struggling. Fantastic to read a business book by not only a Aussie but a woman!

Compulsory read!

Something went wrong. Please try again in a few minutes.
Loved it, lots of detail and examples of how Raegan and her business partner launched a company and the problems and successes along the way.

So inspiring

Something went wrong. Please try again in a few minutes.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.