Showing results by publisher "Simon & Schuster Audio" in Business Development & Entrepreneurship

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.

Unequal access to technology and the revenue it creates is one of the most pressing issues in the United States. An economic gulf exists between those who have struck gold in the tech industry and those left behind by the digital revolution; a geographic divide between those in the coastal tech industry and those in the heartland whose jobs have been automated; and existing inequalities in the technological access—students without computers, rural workers with spotty WiFi, and many workers without the luxury to work remotely.

From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.

Daniel Barbarisi quits his job as the New York Yankees beat writer for The Wall Street Journal and begins a quest: to join the top 1 percent of Daily Fantasy Sports ("DFS") players, the so-called "sharks", and figure out whether DFS is on the level - while maybe cashing in along the way. DFS is fantasy sports on steroids. It's the domain of bitter rivals FanDuel and DraftKings, online juggernauts who turned a legal loophole into a billion-dollar industry by allowing sports fans to bet piles of cash constructing fantasy teams.

Philanthropist, investor, and technology pioneer Jean Case brings to life the five "Be Fearless" principles common to the people and organizations that change the world. This audiobook is a call to action for those seeking to live extraordinary lives and bring about transformational change. Be Fearless mixes storytelling and strategy, practical tips and inspiration, to teach individuals and organizations how to put these five principles to work so they, too, can spark the sorts of remarkable breakthroughs that change the world.

Steve Case, cofounder of America Online and Revolution and New York Times bestselling author of The Third Wave, shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs—in the process reimagining the American landscape and bringing people together around a shared future.

Brian Buffini, an Irish immigrant who went from rags to riches, shares his strategies for anyone who wants to achieve the American dream. Born and raised in Dublin, Ireland, Brian Buffini immigrated to San Diego, California, at the age of 19, with only 92 dollars in his pocket. Since then he has become a classic American rags-to-riches story. After discovering real estate, he quickly became one of the nation's top real estate moguls and founder of the largest business training company, Buffini & Co., in North America.

Jaclyn Johnson - the founder and CEO behind Create & Cultivate, the fastest growing online platform and conference for millennial women in business - offers a rallying cry for a new generation of women who are redefining the meaning of work on their own terms: WorkParty. Women who want it all and more, and guess what? They can have it.

In The Big Fix, energy policy advisor Hal Harvey and longtime New York Times reporter Justin Gillis offer a new, hopeful way to engage with one of the greatest problems of our age. Writing in a lively, accessible style, the pair illuminate how the really big decisions that affect our climate get made—whether by the most obscure public utilities commissions or in the lofty halls of state capitols—and reveal how each of us can influence these decisions to deliver change. 

Sara Bliss (yes, that’s her real name) tracked down more than 65 people who transformed their lives to learn how they did it so you can, too. Take the Leap is packed with inspiring profiles, quotes, and other pieces of creative advice from game changers, rule breakers, and side hustlers, including successful entrepreneurs like Barbara Corcoran, Bobbi Brown, writer turned actress (at 40) Jill Kargman, Black Crowes drummer turned sports radio host Steve Gorman, writer Simon Doonan, and NFL player turned artist/activist Aaron Maybin, and many more.

Written by America's number-one small business expert, this essential audio handbook shows you how to launch your own business in just 12 months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business - all of which has been updated for today's market.

Each year, young people from around the world go to Silicon Valley to hatch an idea, start a company, strike it rich, and become powerful and famous. In The Valley of the Gods, Wolfe follows three of these upstarts who have "stopped out" of college and real life to live and work in Silicon Valley in the hopes of becoming the next Mark Zuckerberg or Elon Musk. No one has yet documented the battle for the brightest kids, kids whose goals are no less than making billions of dollars - and the fight they wage in turn to make it there.

In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder - entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell - has developed the ultimate formula for incredible success. But she didn't create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up.

Investigative reporter Gary Rivlin gives an armchair tour of the world of venture capitalism, while providing vivid case studies illustrating how to get started in the field. He shows how once-small companies such as Facebook, Instagram, and Amazon used venture capitalism to transform into the icons they are today, and the VCs that made a fortune in the process. Listeners will learn what series funding is, the difference between an angel and super angel investor, and how to go about identifying ideas worthy of funding.  

Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years, the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers.

Sociologist Stephen Klineberg presents fascinating and groundbreaking research that shows how the city of Houston has emerged as a microcosm for America’s future - based on an unprecedented 38-year study of its changing economic, demographic, and cultural landscapes.

Do you feel lost when explaining your car problems to a mechanic? Do you panic when something goes wrong with your ride? Have you felt like you were being overcharged or pressured into unnecessary add-ons at the auto shop? Fear no more: The Girls Auto Clinic Glove Box Guide has got your back. So many women feel powerless, nervous, or embarrassed when taking our cars in for a repair, and yet we outnumber men both as drivers and as customers at auto repair shops. The time has come for us to grab the wheel and finally take control of our cars.

In Fully Alive, Tyler Gage shares his spiritual adventures and the business savvy that helped him create RUNA, a tea and energy drink company that collaborates with the indigenous people of Ecuador to harvest the "master plant" guayusa, revealing a centuries-old guiding philosophy for building a sacred way of living that he discovered through Amazonian shamanism.

From the author of Days of Drums and Gatekeeper comes this masterfully crafted thriller spinning around an unforgettable heroine. Philip Shelby again demonstrates that he ranks among the great American thriller authors today.