Showing titles in Marketing

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.

This audiobook explains in detail how one can start a profitable catering company with a low start-up cost. Over 99 ways to reduce the cost to earn more profits. With over 18 years of experience in catering, I will provide all I know to help you become a master caterer.

CMOs Anonymous is insider intel for Australia’s future CMOs.Our podcast interviews Aussie marketers at the top of their game, sharing vulnerable stories about what they’ve learned about marketing, branding, effectiveness, leadership, and — often more importantly — marketing branding effectiveness to company leadership.More than generic edutainment, CMOs Anonymous takes our audience on the vulnerability journey. Each season, this show puts its marketing where its mouth is by sharing our strategies, tactics, and WIP documents so you can learn alongside us. Join Robert Marfell (research ...

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

Casey Stanton is here to change your life—and revolutionize how you serve companies as a marketer. Based on over a decade of trial and error and Stanton’s experience working inside over 100 companies as a marketing strategist and fractional chief marketing officer, The Fractional CMO Method cracks the code on what it takes to attract, convert, and serve great companies as a fractional CMO. With clear action steps, engaging stories, and access to swipe-and-deploy worksheets, you’ll be well on your way to winning and serving great clients in no time!

Have you ever wanted to increase the results of your website without spending more money on advertising? This book covers the key lessons and takeaways from what I learnt spending over $5 million on A/B split tests. Some of the lessons I will share with you include: The three factors that control conversion rates, the four steps to creating a compelling offer, how to sell an identical product for more than your competitors, and how to create your first winning split test.

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

The When Bearing Witness podcast is an invitation to explore trauma-informed storytelling, a safe and healthy process of gathering and telling painful stories. Join my conversations with trauma-informed experts and fellow social-good storytellers as we help shape the intersection of trauma-informed care and the storytelling process. Stories are sacred, and we can create a safe space to tell and share them.

FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book, learn the secrets behind the framework that will sell and retain your customers.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

If the Phone is Your Weapon, then THIS is YOUR Podcast! We’re a tribe of Telesales professionals who believe in Compassion Before Commission. We’re empowering the call coaching experience by starting with the person in sales “person.” When we take care of the person, the calls take care of themselves. Powered by Balto.ai

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. 

There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.

The 90 Day Marketing Plan is a comprehensive, step-by-step guide to improving, scaling, and automating your marketing over the next 90 days. You're going to learn how to create an instant cash windfall l in your business; the most profitable marketing model; how to eliminate 80 percent of marketing activity and retain results; how to produce results on a tiny budget; how to get more customers; how to make more sales; and more. Uncover the tools and strategies needed to create a completely new marketing machine in only 90 days.

Do you have a dream of having a business that generates you $100,000 a year? Maybe you do, but don’t have a clue how to start, right? If so, then this guide is for you. Starting your own business online can be liberating and exiting journey that can have a big positive effect on your life and your beloveds. In this guide, you will learn what it takes to build a successful online business and what you need to do to avoid the pitfalls many entrepreneurs go through.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.