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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Narrated by: Tom Parks
- Series: HBR's 10 Must Reads series, Book 19
- Length: 5 hrs and 48 mins
- Categories: Business & Careers, Management & Leadership
Non-member price: $24.37
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- HBR's 10 Must Reads Series
- By: Harvard Business Review
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- Length: 5 hrs and 16 mins
- Unabridged
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Overall0 out of 5 stars 0
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow even as your competitors stumble. This audiobook will inspire you to get your company ready before a downturn strikes, learn the right lessons from previous recessions, minimize pain while cutting costs and managing risk, foster a healthy organizational culture during anxious times, and seize the opportunity to innovate and reinvent your business.
Publisher's Summary
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about HBR's 10 Must Reads on Sales
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Overall4 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Armando Duarte G
- 07-06-2020
Only B2B sales
if you work on B2B sales, this is the book for you. Now if you want to learn how to sell or up your game in selling B2C or other areas, it will not be useful
2 people found this helpful
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