Showing results by publisher "Simon & Schuster Audio" in Marketing

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

In the tradition of their #1 blockbuster Why We Want You to Be Rich, the all-star team of bestselling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly...

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Winner of the 2009 Audie Award for Business/Educational Audiobook New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything. With a lifetime of sales experience New York Times bestselling author...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction. The success of any...

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices...

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer...

The Future Is In Your Hands Faith Popcorn has seen it coming -- and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies...

The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today’s technology. Gain a competitive edge— get the most from today’s technology! Technology changes so fast that it’s easy to be intimidated by...

Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising...

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all...

EVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?) We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic...