Showing results by publisher "Instaread" in Marketing
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Summary of Start with Why by Simon Sinek
- Includes Analysis
- By: Instaread Summaries
- Narrated by: Dwight Equitz
- Length: 28 mins
- Unabridged
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Most companies rely on manipulations to attract customers and employees; they use short-term motivators that do not inspire or encourage loyalty. Customers who are not inspired will stop buying the product as soon as the company cannot keep up the manipulative strategies, and employees are less motivated and less productive when they are not inspired.
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Summary of Start with Why by Simon Sinek
- Includes Analysis
- Narrated by: Dwight Equitz
- Length: 28 mins
- Release date: 27-09-2016
- Language: English
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Non-member price: $5.99 or 1 Credit
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
- Includes Analysis
- By: Instaread
- Narrated by: Sam Scholl
- Length: 23 mins
- Unabridged
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Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
- Includes Analysis
- Narrated by: Sam Scholl
- Length: 23 mins
- Release date: 29-08-2016
- Language: English
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Summary, Analysis & Review of Robbie Kellman Baxter's The Membership Economy by Instaread
- By: Instaread
- Narrated by: Sam Scholl
- Length: 22 mins
- Unabridged
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits, and individuals how they can create a membership program and why it is important that they do so. Author Robbie Kellman Baxter offers specific advice for a wide variety of organizations and asserts the need to create memberships that place the customer at the center of any business model.
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Summary, Analysis & Review of Robbie Kellman Baxter's The Membership Economy by Instaread
- Narrated by: Sam Scholl
- Length: 22 mins
- Release date: 18-01-2017
- Language: English
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Summary of Invisible Influence by Jonah Berger
- Includes Analysis
- By: Instaread
- Narrated by: Dwight Equitz
- Length: 25 mins
- Unabridged
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Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.
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Summary of Invisible Influence by Jonah Berger
- Includes Analysis
- Narrated by: Dwight Equitz
- Length: 25 mins
- Release date: 08-09-2016
- Language: English
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Non-member price: $5.50 or 1 Credit
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