Showing results by publisher "-emdashery books-" in Marketing

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

The From Scratch Podcast is the podcast for bold entrepreneurs ready to ditch burnout, rewrite the rules, and build businesses that actually feel good. Hosted by near-million-dollar course creator Kary Perry, expect unfiltered stories, bold strategies, and the mindset shifts to build with soul and sell with strategy.

Get quick, practical advice to help you speak with clarity, presence, confidence, and impact, whether you're presenting in a meeting, on stage, or on camera. This show delivers bite-sized episodes that answer the most common questions about public speaking and presentations, based on the Speaking Your Brand® podcast and narrated by host Carol Cox's professionally cloned AI voice. If you want to feel more confident and sound more compelling every time you speak, you're in the right place.

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”

The Angry Designer is an entertaining No-Bull unapologetic design podcast for Graphic Designers, Freelancers, and In-house Creative Pros ready to take their careers to the next level. Hosted by a Creative Director who built and sold a 7-figure Creative agency, this design podcast breaks down the business of design, branding, freelancing, logos, UX, strategy, AI, and more—without the industry fluff and pointless jargon. The Angry Designer tackles the topics other Graphic Design podcasts avoid: burnout, ageism, toxic clients, pricing, imposter syndrome, with an unapologetic take on what it ...

The #1 podcast for consulting business owners who want to build a profitable, scalable and strategic consulting business. Over one thousands consulting business owners have applied the growth system that Consulting Success teaches here https://www.consultingsuccess.com/coaching-for-consultants Trusted by tens of thousands of consultants, the weekly conversations shine the spotlight on valuable business tips. Episodes support you in understanding how to navigate the market. This podcast is your guide to overcoming the most difficult obstacles in the consulting industry and enjoying big wins. ...

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Welcome fellow dirty minds.. Daily exclusive audio episodes on our podcast + live chat at audio-only.com Have a dirty mind? Send your raunchy pics, audio and video We will reply :) .. and probably ask for more.. Audiobooks: Five minute cock break audioBare ass kinky spanking stories audioCompelled to Obey: Erotic Hypnosis for Women —- I’m a bit of an ⁠⁠OnlyFans slut⁠⁠, but I love to embrace every sensual moment life offers. If you're here, you're in for a treat because we're diving deep into the world of ⁠⁠erotic audio⁠⁠, where every whisper and sigh takes you on ...

Learn the proven prompt engineering techniques that will make AI the most powerful tool for generating income, automating tasks, and producing high-performing content. This isn't just theory, it's a practical manual with copy-paste prompts, step-by-step breakdowns, and real case studies from people making serious money with AI. Stop spinning your wheels with weak prompts that deliver minimal results. Your competitors are still in the dark about the true capabilities of AI. Leave them behind for good.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

The Tradie Show is the podcast for tradies who are stuck working ‘IN’ the business instead of working ‘ON’ it. We know you’ve got big goals, but right now you probably feel like a slave to your own creation.TAFE taught you to be a great tradie, but not a great business owner. It’s lonely, stressful and not your fault. We get it, we’ve been there too, deep in the trenches (literally) growing a plumbing business in Sydney. Life looked great on the outside, but behind the scenes, we were stressed out of our eyeballs. As a result we almost lost everything ... we almost lost our ...