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The Russell Brunson Show

The Russell Brunson Show

By: Russell Brunson | YAP Media
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 Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.134043 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Rich Schefren Reveals the AI System That Eliminates Self-Sabotage and Accelerates Growth | #Success - Ep. 99

    Rich Schefren Reveals the AI System That Eliminates Self-Sabotage and Accelerates Growth | #Success - Ep. 99
    Dec 24 2025
    Most people are using AI as a faster tool for writing copy, building funnels, or answering questions. In this episode of The Russell Brunson Show, Rich Schefren shows why that barely scratches the surface. What he shares is not about productivity hacks or clever prompts. It is about building an AI that knows you so deeply it can help you overcome lifelong patterns, blind spots, and self-sabotage in ways no coach, mastermind, or system ever could. Rich walks through how feeding his entire life into AI fundamentally changed his business, health, relationships, and sense of purpose. This conversation goes far beyond marketing or technology. It is about identity, execution, and becoming the highest version of yourself faster than you thought possible. Rich explains how an AI that understands your psychology, habits, fears, and strengths can challenge your thinking, expand your vision, and execute alongside you every day. If you feel stuck despite knowing what to do, this episode will completely change how you think about growth, discipline, and personal evolution. Key Highlights: ◼️Why most people fail with AI because it knows everything except the one thing that matters most: you ◼️How uploading journals, business archives, health data, and conversations creates an AI that understands you better than you understand yourself ◼️The four-phase Zenith Mind OS framework: AI learns you, challenges you, expands your vision, and executes with you ◼️How AI identifies self-sabotage loops, limiting beliefs, and hidden triggers you may have carried for decades ◼️Why this approach can outperform traditional coaching, therapy, and masterminds combined ◼️How Rich used this system to dramatically improve his health, profitability, clarity, and daily execution Rich’s presentation is a glimpse into a future where personal growth and execution are no longer limited by willpower or discipline. Instead of forcing yourself to become someone else, he shows how to design your life and business around who you truly are. This episode is not just about AI. It is about leverage, self-awareness, and unlocking momentum in every area of your life. If you are ready to stop fighting yourself and start working with a system that understands you at a deep level, this conversation will open your eyes to what is now possible. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins
  • Doug Boughton: The Secret to Building Insanely Profitable Affiliate Marketing Ecosystems | #Marketing - Ep. 98

    Doug Boughton: The Secret to Building Insanely Profitable Affiliate Marketing Ecosystems | #Marketing - Ep. 98
    Dec 22 2025
    Most entrepreneurs think affiliate marketing is a side hustle or a distraction from building real offers. In this episode of The Russell Brunson Show, Doug Boughton completely reframes that belief. What he shares is not about quick commissions or one-off launches. It is about building an affiliate ecosystem that compounds over time, increases authority, shortens sales cycles, and quietly feeds your own offers without pulling you away from your current business. Doug walks through how affiliate marketing became his most freeing income stream and why it now sits at the center of his long-term business and legacy strategy. If you sell anything online, whether you are just getting started or already have your own offers, this episode will change how you think about traffic, collaborations, and growth. Doug breaks down the exact ways affiliate marketing can amplify everything you are already doing instead of competing with it. Key Highlights: ◼️Why affiliate marketing works best when it enhances your core offers instead of replacing them ◼️How to use other people’s launches and attention waves to grow your audience, authority, and credibility ◼️The three ways affiliate ecosystems work together: other people’s offers selling yours, your offers selling theirs, and customers becoming promoters ◼️How email segmentation and integration marketing turn non-buyers into long-term customers ◼️The strategy and platform behind building an army of affiliates promoting your business ◼️Why longevity, alignment, and recurring value matter more than short-term affiliate payouts Doug’s presentation is a masterclass in leverage, and long-term thinking. Instead of chasing ‘quick’ tactics, he shows how doing the right things consistently builds momentum that pays off for years. He’s showing you how affiliate marketing is all about creating win-win relationships, serving your audience better, and letting your business grow through trust and collaboration. If you want a model that creates freedom while strengthening your core offers, this episode lays out the path clearly. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • McCall Jones Teaches The Secret ‘Give a Mouse a Cookie’ Offer Framework | #Sales - Ep. 97

    McCall Jones Teaches The Secret ‘Give a Mouse a Cookie’ Offer Framework | #Sales - Ep. 97
    Dec 17 2025
    Most entrepreneurs fail at the exact moment they should be making the most money. They teach, they inspire, they deliver value, but when it is time to present the offer, everything falls apart. In this episode of The Russell Brunson Show, I share one of the most powerful Funnel Hacking Live presentations we have ever had. McCall Jones takes the beloved children’s book If You Give a Mouse a Cookie and reveals the hidden structure inside it that makes it the perfect framework for building irresistible offers. Once you see how it works, you will never build your offers the same way again. Key Highlights: ◼️Why most entrepreneurs unintentionally sabotage their offers by bundling random products together instead of solving a customer’s sequential problems ◼️The Mouse a Cookie method for creating an offer path that moves someone from their pain to their desired result ◼️How to build an offer even when you cannot personally solve every problem by partnering strategically instead of ignoring what your customers need ◼️The ‘Timeline-ify’ technique for presenting your offer in a way that keeps customers emotionally in motion instead of overwhelmed ◼️The Charisma Hacking framework for communicating pain and authority in the style that matches who you naturally are, so your pitch feels authentic and converts higher McCall’s presentation is a reminder that selling is not about hype or pressure. It is about understanding the real problems someone faces and guiding them from one solved step to the next until they reach their goal. When you use the Mouse a Cookie method, timeline your offer the right way, and communicate with the charisma style that fits you, your offer becomes the clear path to transformation instead of a collection of items. This is why her students win, and it is why this framework has become one of the most important updates to how I teach offers today! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
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